Gary Yacoubian Lands at Monster

Gary Yacoubian’s long-awaited vacation is about to end.

Forty days after leaving MyerEmco Audio/Video, Monster has appointed Yacoubian to the newly created position of VP of strategic development.

Monster says one of Yacoubian’s noteworthy accomplishments at MyerEmco “was the attachment of accessories sales to custom installation, delivery programs and in MyerEmco's retail stores.”

Yacoubian, the chair of the Consumer Electronics Association’s Executive Board since October 2008, should be able to retain his position since he landed at a CE company. He commented on that situation in July:

"To be a member of the executive board you need to be in a company that is a member of the organization. Hopefully that will be the case [soon after leaving MyerEmco]. With respect to CEA, I'll do whatever is best. I'm going to handle that with absolute care and work with board members and Gary Shapiro to make sure we do the right thing."

Head Monster Noel Lee points out that Yacoubian helped MyerEmco be “one of Monster’s top M5 retailers.” Lee adds:

“Gary will be able to bring Monster his unique expertise and ability to literally see through the eyes of a retailer, as opposed to those of a manufacturer. This will help us as we focus even more intensively on developing precisely the right kinds of products and sell-through programs our dealers need to help them grow their business. We’re thrilled to have him as part of our senior Monster management team.”

Here’s what Yacoubian has to say:

“Monster is a terrific company that truly wants to become even more responsive to the needs of its retail customers, from creating the right products and delivering them at the right time to improving its already world-class merchandising and sell-through campaigns. I’m very much looking forward to becoming part of that critical process. In fact, one of the first things I’m looking forward to is reaching out to Monster’s retailers to explore ways we’ll be able to provide exactly what they need and form even closer partnerships in success.”