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D&M Holdings Integrates Snell Acoustics into McIntosh
Brands will remain separate, while sharing resources. Bob Graffy will stay with Snell and report to McIntosh president Charlie Randall.
In a move to improve its efficiency, D&M Holdings has folded Snell Acoustics into its McIntosh operation.
D&M says the companies will remain separate brands within the marketplace, they will operate more efficiently by sharing resources.
“D&M Holdings has announced that it has taken steps to integrate the operations of two of its premium brands, McIntosh Laboratory and Snell Acoustics," the company says in a statement.
"While the brands will remain distinct in the marketplace, both companies will benefit from an advantageous cross-pollination of engineering, product design and marketing strategies.
“In order to smoothly integrate the manufacturing operations of both companies, D&M Holdings is in the process of building a dedicated state-of-the-art facility for Snell on the McIntosh campus in Binghamton, N.Y.
"As both companies specialize in ultra-luxury, hand-assembled, precision-crafted products, Snell is a perfect fit for the existing McIntosh infrastructure, and the integration will allow both companies to maintain the integrity and value of their respective brands.”
D&M adds that McIntosh president Charlie Randall will run Snell, and Bob Graffy, brand manager for Snell, will remain with the company and report to Randall.
D&M says the companies will remain separate brands within the marketplace, they will operate more efficiently by sharing resources.
“D&M Holdings has announced that it has taken steps to integrate the operations of two of its premium brands, McIntosh Laboratory and Snell Acoustics," the company says in a statement.
"While the brands will remain distinct in the marketplace, both companies will benefit from an advantageous cross-pollination of engineering, product design and marketing strategies.
“In order to smoothly integrate the manufacturing operations of both companies, D&M Holdings is in the process of building a dedicated state-of-the-art facility for Snell on the McIntosh campus in Binghamton, N.Y.
"As both companies specialize in ultra-luxury, hand-assembled, precision-crafted products, Snell is a perfect fit for the existing McIntosh infrastructure, and the integration will allow both companies to maintain the integrity and value of their respective brands.”
D&M adds that McIntosh president Charlie Randall will run Snell, and Bob Graffy, brand manager for Snell, will remain with the company and report to Randall.
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About the Author
Robert Archer, Senior Editor, CE Pro
Bob is a dedicated audiophile who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob writes CE Pro's monthly Audio/Video news and Screening Room, as well as serving as the co-chair for the EHX A/V educational curriculum.
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