D&M Holdings Integrates Snell Acoustics into McIntosh
Brands will remain separate, while sharing resources. Bob Graffy will stay with Snell and report to McIntosh president Charlie Randall.
In a move to improve its efficiency, D&M Holdings has folded Snell Acoustics into its McIntosh operation.
D&M says the companies will remain separate brands within the marketplace, they will operate more efficiently by sharing resources.
“D&M Holdings has announced that it has taken steps to integrate the operations of two of its premium brands, McIntosh Laboratory and Snell Acoustics," the company says in a statement.
"While the brands will remain distinct in the marketplace, both companies will benefit from an advantageous cross-pollination of engineering, product design and marketing strategies.
“In order to smoothly integrate the manufacturing operations of both companies, D&M Holdings is in the process of building a dedicated state-of-the-art facility for Snell on the McIntosh campus in Binghamton, N.Y.
"As both companies specialize in ultra-luxury, hand-assembled, precision-crafted products, Snell is a perfect fit for the existing McIntosh infrastructure, and the integration will allow both companies to maintain the integrity and value of their respective brands.”
D&M adds that McIntosh president Charlie Randall will run Snell, and Bob Graffy, brand manager for Snell, will remain with the company and report to Randall.
D&M says the companies will remain separate brands within the marketplace, they will operate more efficiently by sharing resources.
“D&M Holdings has announced that it has taken steps to integrate the operations of two of its premium brands, McIntosh Laboratory and Snell Acoustics," the company says in a statement.
"While the brands will remain distinct in the marketplace, both companies will benefit from an advantageous cross-pollination of engineering, product design and marketing strategies.
“In order to smoothly integrate the manufacturing operations of both companies, D&M Holdings is in the process of building a dedicated state-of-the-art facility for Snell on the McIntosh campus in Binghamton, N.Y.
"As both companies specialize in ultra-luxury, hand-assembled, precision-crafted products, Snell is a perfect fit for the existing McIntosh infrastructure, and the integration will allow both companies to maintain the integrity and value of their respective brands.”
D&M adds that McIntosh president Charlie Randall will run Snell, and Bob Graffy, brand manager for Snell, will remain with the company and report to Randall.
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About the Author

Robert Archer, Senior Editor, CE Pro
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass.


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