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Dish Loses 102,000 Subscribers, Most Ever

Company expects to lose more subscribers as marketing partnership with AT&T ended on February 1.


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Dish Network lost 102,000 net subscribers in Q4 of 2008, its biggest-ever burn, according to Reuters.

With forecasting expected 20,000 additional subscribers, Dish's stock dropped more than 10 percent on Monday. But it doesn't look like it'll get any better anytime soon.

The satellite service expects more subscribers to be lost this year because its marketing partnership with AT&T ended on February 1.

Not all numbers were down, however.
  • Revenue was up 1 percent, hitting $2.92 billion
  • Net income jumped to $216.6 million from $175 million one year prior
  • Average revenue per user went up from $65.83 to $69.27
Dish ended the year down 102,000 subscribers from the end of 2007, totaling 13.68 million.

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2 Comments (displayed in order by date/time)

Posted by Dougie Fresh  on  03/02  at  05:23 PM

In the US, terrestrial services have caught up in quality and selection.  Satellite is really an outmoded delivery method suitable only for those in remote areas.  When NFL Ticket and extensive international programming are readily available on cable/FiOS, satellite will rapidly fade away.

Posted by Joel DeGray  on  03/03  at  07:20 AM

I think that we will find there is a cycle here.
It is important to note that satellite as a trx technology will always have a place, with it’s viability in the market palce based on current trends. Think of it a little like your health insurance company, you will need to enable your clients to be prepared to take advantage of whoever is offering the best solutions / features for that time period. In the Mid 80s DSS was able to bring hundreds of channels to almost the entire country, prior to that it was the old 3-5m
and G.I (think Vt. state flower). I love my cable, and would imagine that HD / Blu Ray (50GB)burst downloads will be easier deployed via satellite as traditional traffic eats up the land laid networks. After that it’s cable and the incumbents turn to paly catch up, and so on.

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