Worst DIY Installs Ever Part 7
10 Must-Have Products for Your Next Install
6 Amazing High-End Home Theaters
8 Awesome Turntables for Spinning Vinyl
Print
Email
Comments (0)
Share
Demand for Connected TVs to Soar During Holidays
Three million broadband households to purchase Internet-connected TV this holiday season.
Connected electronics will be must-have gifts this holiday shopping season, at least that's according to Parks Associates.
The research firm says three million U.S. broadband households will buy an Internet-connected TV this holiday season. It also says nearly 25 percent of U.S. broadband households already own at least one connected TV device and one-fourth of those have watched at least one movie-on-demand in the past month.
"Only 38% of U.S. broadband households plan to purchase a CE device this year, but it's the connected CE and smartphones that will be the most popular items," says Kurt Scherf, VP, principal analyst, Parks Associates. "Connected devices are the future of content consumption and entertainment in the living room as they capture the broader trends of integration among different silos in consumers' lives."
As we said before, integrators should bone up on connected TVs and streaming media devices to differentiate from big-box retailers. According to Creative Channel Services, twenty-two percent of retail sales associates are unfamiliar with connected TVs. And with spending on consumer electronics gifts this holiday season reaching "historic highs," according to the CEA, this is one way you could boost holiday sales.
"Manufacturers, retailers, and technology providers are noting the tight consumer purse strings and continue to roll out the deals," says Tricia Parks, CEO, Parks Associates. "Consumers want deals; that is their trigger as economic conditions have made them more cautious buyers. Market players must stress the value and convenience of Internet-connected devices. It helps that consumers may choose to save the cost of a video membership and eliminate a trip to the store or kiosk."
Parks Associates considers the following to be connected devices: Internet-connected game consoles, Blu-ray players, tablet computers (iPad) and digital video players, including Roku and Apple TV. By the end of 2010, according to Parks Associates:
The research firm says three million U.S. broadband households will buy an Internet-connected TV this holiday season. It also says nearly 25 percent of U.S. broadband households already own at least one connected TV device and one-fourth of those have watched at least one movie-on-demand in the past month.
"Only 38% of U.S. broadband households plan to purchase a CE device this year, but it's the connected CE and smartphones that will be the most popular items," says Kurt Scherf, VP, principal analyst, Parks Associates. "Connected devices are the future of content consumption and entertainment in the living room as they capture the broader trends of integration among different silos in consumers' lives."
As we said before, integrators should bone up on connected TVs and streaming media devices to differentiate from big-box retailers. According to Creative Channel Services, twenty-two percent of retail sales associates are unfamiliar with connected TVs. And with spending on consumer electronics gifts this holiday season reaching "historic highs," according to the CEA, this is one way you could boost holiday sales.
"Manufacturers, retailers, and technology providers are noting the tight consumer purse strings and continue to roll out the deals," says Tricia Parks, CEO, Parks Associates. "Consumers want deals; that is their trigger as economic conditions have made them more cautious buyers. Market players must stress the value and convenience of Internet-connected devices. It helps that consumers may choose to save the cost of a video membership and eliminate a trip to the store or kiosk."
Parks Associates considers the following to be connected devices: Internet-connected game consoles, Blu-ray players, tablet computers (iPad) and digital video players, including Roku and Apple TV. By the end of 2010, according to Parks Associates:
- More than 40 million U.S. consumers will have a broadband-connected game console
- More than eight million will have a PC-to-TV connection
- More than five million will have a connected Blu-ray player
- Over four million will have a networked digital video player
Subscribe to the CE Pro Newsletter
About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
Post a comment