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‘Cheap’ Security Systems Panned in TV Ads
In Utah, land of door-to-door sales companies, Peak Alarm runs commercials claiming that cheap security systems should be 'cause for alarm.'
Warning residential and commercial users about “cheap security systems,” Peak Alarm goes head-to-head against Vivint and other Utah-based door-to-door security/home automation dealers.
Security systems that can be had for $99 are "cause for alarm," says a Salt Lake City security dealer.
Peak Alarm is running new commercials warning customers to be leery of "cheap security systems." The voice-over explains:
The company installs alarm systems, access control, home automation and related systems for residential and commercial customers.
Peak faces competition from a slew of Utah-based security/automation companies such as Vivint that send youngsters door-to-door over the summer, selling systems for as little as $99 down plus monthly monitoring fees (see Vivint pricing).
Peak Alarm is running new commercials warning customers to be leery of "cheap security systems." The voice-over explains:
Keep your business safe with a higher level of security. Call Peak Alarm for your free security review. We’ve been Utah’s security experts since 1969. When you want the best, choose Peak Alarm.
The company installs alarm systems, access control, home automation and related systems for residential and commercial customers.
Peak faces competition from a slew of Utah-based security/automation companies such as Vivint that send youngsters door-to-door over the summer, selling systems for as little as $99 down plus monthly monitoring fees (see Vivint pricing).
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Article Topics
News · CE Profiles · Home Automation and Control · Control Systems · Security · Peak Alarm ·About the Author
Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
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