Comments
Quality is the key. Every exhibitor probably got to spend at least one more minute talking to every integrator who came to their booth than they were able to at past events. That is much more valuable than just counting the number of badges they can scan.
The location (Atlanta) was one of the reasons for the decline in attendance. The venue was fine… but it’s a very long haul from the West Coast.
There was more quality time available with vendors on the floor and education classes were much smaller allowing the instructors to interact. Overall I think the show went great! I’d rather see more quality than quantity.
The nine most powerful words in marketing are: “Who already has the audience I want to reach?”
Find non-competing businesses that already do business with your potential customers—then ‘joint venture’ with them.Get them to promote your biz to their customers, in exchange for a cut of (only) the customers they get for you.beauty products



















Although attendance was down, it made it all the more enjoyable for those of us who went. We had more time to chat with Vendors, and there were probably a lot fewer tire-kickers at the show.
I just wish some of the dmos could have been better in terms of demo material.
Overall though, it was a very good show, and maybe one of these days they’ll move the expo to a different location!?