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CEA Launches GreenElectronics.org to Promote Tech Recycling
Consumers would recycle electronics if they knew how, CEA says.
With the first significant snow whitening up here in New England on Wednesday, I'm just going to close my eyes and think green -- with a little assistance from the Consumer Electronics Association (CEA).
While the talk of last month's Consumer Electronics Show (CES) in Las Vegas focused on the spectacular audio and video products (and the buzz coming from Macworld in San Francisco about Apple's iPhone), an interesting press release from the CEA may have gone overlooked.
The CES Environmental Awareness Day at the show coincided with the launch of myGreenElectronics.org. The site greets visitors with the message:
Among the current features to the young site are recycler registration and green product registration areas as well as search areas for those categories. There's also a link to subscribe to the myGreenElectronics Newsletter.
Clearly there is still much work to be done for a comprehensive resource on eco-friendly electronics, but this Web site is a good start.
The CEA debuted the site in conjunction with a preview of a study on the energy consumption of consumer electronics products (more information can be found here).
Among the findings was that 76 percent of consumers said they did not have knowledge of local recycling programs, but that 71 percent of that group said they were likely to recycle if they knew of such programs.
"Consumers would recycle their electronics if only they knew where, when and how," CEA economist Shawn DuBravac said. "While most consumers say they would seek information from the obvious sources such as the newspaper, television, the radio and the Internet, the majority of consumers say they would look for signs in electronics stores."
At least one manufacturer is trying to do its part to help out, and undoubtedly others are following suit. NEC debuted its EcoCare program (pdf link) almost three years ago, through which the company promised to accept all manufacturers' projectors up to 40 pounds for recycling/disposal, as well as arrange for product pickup and provide packing material for the return of NEC projectors. It even offers an official certificate of disposal to participants.
It isn't easy for the electronics industry to be green, but the idea is definitely growing on it.
While the talk of last month's Consumer Electronics Show (CES) in Las Vegas focused on the spectacular audio and video products (and the buzz coming from Macworld in San Francisco about Apple's iPhone), an interesting press release from the CEA may have gone overlooked.
The CES Environmental Awareness Day at the show coincided with the launch of myGreenElectronics.org. The site greets visitors with the message:
Welcome to myGreenElectronics! Electronics have improved the way we live, work and play. But, there is one place where electronics should have no impact -- the environment. Through responsible use, reuse and recycling of electronics and smarter choices, the consumer electronics industry and consumers can protect and preserve the environment -- together.
Among the current features to the young site are recycler registration and green product registration areas as well as search areas for those categories. There's also a link to subscribe to the myGreenElectronics Newsletter.
Clearly there is still much work to be done for a comprehensive resource on eco-friendly electronics, but this Web site is a good start.
The CEA debuted the site in conjunction with a preview of a study on the energy consumption of consumer electronics products (more information can be found here).
Among the findings was that 76 percent of consumers said they did not have knowledge of local recycling programs, but that 71 percent of that group said they were likely to recycle if they knew of such programs.
"Consumers would recycle their electronics if only they knew where, when and how," CEA economist Shawn DuBravac said. "While most consumers say they would seek information from the obvious sources such as the newspaper, television, the radio and the Internet, the majority of consumers say they would look for signs in electronics stores."
At least one manufacturer is trying to do its part to help out, and undoubtedly others are following suit. NEC debuted its EcoCare program (pdf link) almost three years ago, through which the company promised to accept all manufacturers' projectors up to 40 pounds for recycling/disposal, as well as arrange for product pickup and provide packing material for the return of NEC projectors. It even offers an official certificate of disposal to participants.
It isn't easy for the electronics industry to be green, but the idea is definitely growing on it.
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About the Author
Arlen Schweiger is managing editor of CE Pro and Commercial Integrator magazines. Arlen contributes installation features, business profiles, manufacturer news and product reviews.
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