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Blu-ray Player Prices Drop 34% in Last Year, Study Finds
Average price falls from $393 in Q1 2008 to $261 in Q1 2009, according to The NPD Group.
Blu-ray technology continues to become more mainstream, according to The NPD Group.
Much of that, perhaps, is due to to the average price of Blu-ray players dropping nearly 34 percent in the last year, according to the NPD, falling from $393 in Q1 2008 to $261 in Q1 2009.
It's certainly progress for overcoming what was once the main drawback of Blu-ray technology.
The "Blu-ray Report" finds that Q1 2009 sales of standalone Blu-ray players (not including PS3) reached more than 400,000 units, marking a 72 percent increase over Q1 2008.
Sales totaled $107.2 million in the first quarter, according to the research firm, for a 14 percent increase.
"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format's market opportunity," says Ross Rubin, director of industry analysis at NPD. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."
Other recent studies show that nearly 9 million Blu-ray discs sold in Q1 2009, doubling the amount sold in Q1 2008. Blu-ray disc sales increased 105 percent to $230 million in Q1 2009, while DVD sales dropped 14 percent to $2.89 billion, according to the Digital Entertainment Group.
Despite all the positive signs, however, NPD finds that 58 percent of adults surveyed were still "not very familiar" with Blu-ray.
Related: Vizio Delays VBR100 Blu-ray Player Until Summer
Oppo Digital Will Ship BDP-83 Blu-ray Player in May
Study: Blu-ray Sales Increase 105%, DVD Sales Fall 14% in Q1
Much of that, perhaps, is due to to the average price of Blu-ray players dropping nearly 34 percent in the last year, according to the NPD, falling from $393 in Q1 2008 to $261 in Q1 2009.
It's certainly progress for overcoming what was once the main drawback of Blu-ray technology.
The "Blu-ray Report" finds that Q1 2009 sales of standalone Blu-ray players (not including PS3) reached more than 400,000 units, marking a 72 percent increase over Q1 2008.
Sales totaled $107.2 million in the first quarter, according to the research firm, for a 14 percent increase.
"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format's market opportunity," says Ross Rubin, director of industry analysis at NPD. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."
Other recent studies show that nearly 9 million Blu-ray discs sold in Q1 2009, doubling the amount sold in Q1 2008. Blu-ray disc sales increased 105 percent to $230 million in Q1 2009, while DVD sales dropped 14 percent to $2.89 billion, according to the Digital Entertainment Group.
Despite all the positive signs, however, NPD finds that 58 percent of adults surveyed were still "not very familiar" with Blu-ray.
Related: Vizio Delays VBR100 Blu-ray Player Until Summer
Oppo Digital Will Ship BDP-83 Blu-ray Player in May
Study: Blu-ray Sales Increase 105%, DVD Sales Fall 14% in Q1
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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