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AVAD Gets Exclusive on JVC 4K Ultra HD Display

JVC 84-inch Ultra HD 4K display will only be available to dealers through AVAD.


Product manager Gary Klasmeier demos JVC Ultra HD 4K display at AVAD Vendopalooza.

JVC is about to ship its new 84-inch Ultra HD 4K display (details below) and there’s only one place dealers can buy it: AVAD.

The new ProVerite 4K 84-inch TV, announced in September, was on display at the AVAD Vendopalooza at company headquarters this month in Van Nuys.

It was only a prototype, and JVC was only showing upscaled 1080p content (not native 4K), but it still looked good and dealers couldn’t wait to get their hands on it.

The product comes from JVC Professional, which is launching two versions display: the RS840 (Reference Series) and PS840 (Pro Series).

The “R” in Reference Series could stand for “Residential” as JVC “is going to tailor it to the custom installer channel,” says JVC product manager Gary Klasmeier, referring to the residential integration market.

Retailing for less than $20,000, the display was being promoted at the AVAD event at some very attractive dealer prices.

It is expected to ship in Q1 2013. Klasmeier says JVC is just “trying to make it compatible with different sources and chipsets.”

He notes that JVC will place a display in all of AVAD’s 24 showrooms.

It’s a nice win for AVAD, says general manager Jim Annes: “We’re going to see manufacturers huddled around 4K. It’s a great product for us.”

While most of the 4K buzz has centered around LG and Sony, Annes says JVC deserves to be right up there.

“People forget that JVC, and especially JVC Professional, is an engineering company.”

JVC’s Gary Klasmeier with 84-inch 4K Ultra HD display at AVAD showroom

JVC Professional Announces Two 84-Inch ProVérité 4K LCD Monitors

WAYNE, NJ (September 5, 2012) – JVC Professional Products Company, a division of JVC Americas Corp., today announced two new ProVérité 4K 84-inch LCD monitors, the PS-840UD Professional Series monitor for commercial installations and the RS 840UD Reference Series monitor for CEDIA custom installation. With a native screen resolution of 3840x2160, four times the resolution of full HD, the new models are the world’s largest professional-grade 4K LCD monitors.

With a gamma profile specifically tailored for home theater, the RS-840UD features an IPS LCD panel with 120Hz refresh rate and 10 bit color depth housed in a slim bezel with a 178-degree viewing angle. ELED Illuminated, it produces vibrant, natural images from a variety of HD and 4K input sources. The RS-840UD will be marketed as a complementary addition to JVC’s Reference Series projection systems sold through CEDIA custom installers.

The PS-840UD was developed for business and industry use, command and control applications, signage, and public display. It has the same features as the RS-840UD, but adds compatibility with the Intel open pluggable specification (OPS) for digital signage devices. Supported by JVC Professional’s technical support team, the PS-840UD 4K panel is the industry’s first large screen 4K panel designed specifically for rigorous commercial use. It will be marketed through JVC Professional Products’ authorized Pro Video resellers.

“4K is destined to become the new ‘HD,’ and JVC is excited to be at the forefront of introducing this exciting new display technology to the marketplace,” said Lon Mass, vice president of JVC’s Professional Video Division. “While other 4K products are targeting high-end niche markets, we have positioned these new monitors to bring 4K into mainstream use for home and business.”

The two new 4K flat panel displays demonstrate a growing breadth and depth of 4K technologies offered by JVC. At CEDIA 2011, JVC stunned the market by announcing four 4K precision D-ILA projection systems, followed by the world’s first handheld 4K camcorder, the GY-HMQ10U, announced at the 2012 NAB Show. The GY-HMQ10U remains the only 4K camera capable of live 4K output.

The RS-840UD and PS-840UD are each priced under $20,000 and will be available in January 2013.


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Article Topics

News · Product News · Video · Distributors · Avad · Jvc Professional · Ultra Hd · All topics

About the Author

Julie Jacobson, Co-Founder, EH Publishing / Editor-at-large, CE Pro
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Follow her on Twitter @juliejacobson. [More by Julie Jacobson]

10 Comments (displayed in order by date/time)

Posted by John  on  12/27  at  09:30 PM

Really dumb move on JVC’s part to make it exclusive thru AVAD. They can keep it now, I’ll sell the LG or Sony.

Posted by David  on  12/27  at  10:04 PM

Julie, have you finished your investigation yet of 4K porn and do you have any movie reviews for us?

Posted by Henry  on  12/28  at  09:49 AM


why is this a “dumb move” by JVC?  You really hate AVAD that much that you’d sell an inferior product to your clients?

Posted by Julie Jacobson  on  12/28  at  09:57 AM

David, I have neither the TV nor the native content.

Posted by Rich  on  12/28  at  03:09 PM

I agree with Henry. LG used to be good but is way back in the pack. Sony has lost their way and always seem to be doing catch up.

Posted by Jon Martin  on  12/28  at  03:19 PM

@John, grumpy cat doesn’t care…

Posted by Brian  on  12/28  at  04:50 PM

No thanks screw avad they fired all the good people and they took all the profit out of displays that tv will be cheaper in a retail store most likely, once they put esr out of business there will be no mark up on denon anymore, boycott avad if not were all out of business.

Posted by George C  on  12/28  at  05:14 PM


You should pay closer attention to what’s happening on our industry.  If you think distributors are taking the profit out of displays, then you simply have your eyes closed.  The panel mfg’s all gave HUGE factories that need to stay running.  The second sales start to drop off, the first they do is cut price.  Not your distributors fault.  In addition, I’ve found AVAD to be helpful with return and xchange policies that allow me to offer a level of service to my customers:  and with that I’m confident enough in my sales abilities to overcome most price issues my customers may have.  I want my distributors/suppliers to make a profit.  If they don’t don’t, then you & I won’t have any place to buy, and we’ll be out of business.  Is taht what you want?

Posted by Mason  on  12/29  at  06:03 AM

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Posted by Mark Nagle  on  12/31  at  07:19 PM

I agree that avad is the worst, That being said if I come across a buyer, I will plug my nose and deal with them. They only get my business if I cant get it elsewhere

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