AVAD Adds Monster to Its Roster

In an effort to strengthen its reach in the custom industry, Monster has entered a strategic distribution partnership with AVAD, the company announced today.

Monster's array of A/V accessories, wiring and cables, power products and more are now available at all 21 AVAD locations in the United States, and will be at the distributor's three Canadian locations by February.

"Our alliance with AVAD is an idea whose time has definitely come. It will help us dramatically enhance our overall market management in the custom integration arena and increase profitability of our dealers," notes Monster's Noel Lee.

Along with its widespread product distribution in the residential and commercial markets, AVAD serves integrators by offering loads of dealer training, plus local technical and application support.

"As the CE industry continues to evolve, new technologies and products emerge almost every day, many offering installers valuable ancillary sales opportunities. Unfortunately, for many integrators, there are just so many products and accessories categories out there that finding the ideal solutions for customers can be daunting," Lee says. "With AVAD as our distribution partner, we will be able to offer our retailers not only quick and responsive access to all Monster products, but easy access to the training, information resources and tools they need to grow their businesses and build profits. AVAD’s best-in-class sales support, customer service and technical support will provide a clear pathway for success.”