Are Blu-ray Price Cuts Coming Soon?
Sony will cut the price of its BDP-S350 Blu-ray player by $100 to $299 in September 2008, according to an unconfirmed report.
Sony, according to the report, will drop the price of its BDP-S350 Blu-ray player by $100 to $299.
The BDP-S350, introduced in February, supports BD Live and upscales to 1080p via HDMI.
The release of Sony's step-up model, the BDP-S550, has been delayed until the middle of October 2008 for $399, also a $100 reduction.
HD Guru, citing the unconfirmed report, says Funai will drop the price of its players from $50 to $249 in late September 2008.
Funai also recently announced it will start selling LCDs will built-in Blu-ray players.
The Entertainment Merchants Association says Blu-ray will outsell DVD in 2012.
Do you think other companies will start cutting prices of Blu-ray players? Let us know.
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6 Comments (displayed in order by date/time)
Doesn’t matter. According to HD DVD supporters BD players need to $99 to be a hit.
Of course I am joking. Blu-ray is just following a natural price curve and this is good news for the format. We will hit $199 by next year and maybe $99 (no name player) within 18 months
Now if content providers would not gouge especially on catalog titles.
$149 or less and I’ll look into it.
Great news. I’m buying a 550 to replace my 300. And to think I paid $1,000 for my Laserdisc player. These are the good times for HT enthusiasts!
wouldn’t surprise me. I work at a certain big retailer and the employee price for the S350s are right at around 300. This is the first player sony has made any money off of. So if they so choose to go back to a position of breaking even on every player in exchange for solidifying blu-ray’s foothold I guess they could. I probably would. HD digital distribution is developing at a fast and furious pace, and sony needs to do whatever they can to get blu-ray in people’s homes.
I am just happy to wait for blue-ray to lower
its price much further before get one. Frankly,
$300 for a player is still too expensive compared
with PS3.



Sweet!!! NO matter what I hear, I still say you are getting a big bang for a little buck with Blu ray!!
Well done Sony!