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Apple Profits Up 15%, iPhone Sales Up 123%

Mainstream manufacturer joins high-end product makers in reporting big profits.


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Add Apple to the list of manufacturers that appear immune to the recession.

The iPhone, iPod and Mac computer maker reports a 15 percent gain in its fiscal Q2 2009 versus the same period last year. Apple reports $1.21 billion in profits for the quarter.

In a way, Apple is bucking the trend.

Amid the recession, a pattern seems to be developing where high-end electronics manufacturers maintain profitability — Crestron and Colorado vNet, two high-end control product makers, reported Dec. 2008 as their best month ever in terms of product shipments.

Mainstream electronics manufacturers seem to be struggling:No company is more mainstream than Apple these days, so what gives?

Apple’s knack for finding products that resonate with consumers seems to be the difference. Quarterly iPhone unit sales grew 123 percent over the same period last year with 3.79 million. Apple sold 11.01 million iPods during the quarter, marking 3 percent growth.

Although Apple saw a 3 percent decline in Mac computer sales, CFO Peter Oppenheimer says Apple’s finances are “very robust, with almost $29 billion in cash and marketable securities on our balance sheet. Looking ahead to the third fiscal quarter of 2009, we expect revenue in the range of about $7.7 billion to $7.9 billion and we expect diluted earnings per share in the range of about $.95 to $1.00.”

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About the Author

Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.

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