Worst DIY Installs Ever Part 7
10 Must-Have Products for Your Next Install
6 Amazing High-End Home Theaters
8 Awesome Turntables for Spinning Vinyl
Print
Email
Comments (0)
Share
All Pro Sound: Good Things Come In Threes
A Pensacola, Fla.-based integrator employs a business plan that includes three distinct, but diverse, markets -- residential, commercial and catalog sales.
Blake Jochum, residential systems director of All Pro Sound, and his wife, Laura, use the full-scale system integration in their own home as a “clincher” showroom. Blake says living with his design better equips him to relate to clients.
With only about 15 percent of its revenues coming from residential sales and installations, All Pro Sound is turning formidable profits by doing its own thing.
Three things, actually -- residential systems, commercial systems and commercial equipment catalog sales.
The diversification came in response to different client needs that presented themselves over time. Based in Pensacola, Fla., All Pro Sound launched 28 years ago as a sound system installation and support company.
For a long time, it was fixed on its original focus of providing houses of worship (the HOW market) with higher quality sound systems. Many of those systems, at that time, were only available to nightclubs and larger venues.
Then, All Pro Sound saw a need for the local residential market as well.
According to Blake Jochum, director of All Pro Sound's residential systems division, the catalog division was also created to support the installation side of the business.
"This allowed us to retain our customers after their installation was complete and provide support for all their needs as they continued to grow," he explains.
"These divisions comprise our forces and allow our strong customer relationship approach to produce results. Relationships are the key elements to our success."
Today, All Pro Sound forges relationships with all types of clients. They run the gamut, from large commercial customers, including churches, schools and sports stadiums, to all types of residential installations, from low-end to high.
The catalog division caters to myriad customers, primarily churches and schools, but also to the smaller dealer, who depends on All Pro Sound's buying power to meet their needs.
"We sell anything to support audio, video presentation and lighting systems for these types of facilities," Jochum points out.
"Our catalog division continues to grow and be profitable due to the dedication of our sales consultants to solving our customers' needs and establishing a relationship with them."
Jochum estimates that about 40 percent of All Pro Sound's revenues come from mail order sales.
While All Pro Sound succeeds in three distinct divisions, it adheres to one company policy. That is, Jochum states, "Always deliver what you promise to your customers."
From retrofits to high-end custom to new production homes, the company does it all. "Whatever opportunity presents itself, we will take advantage of it," Jochum explains.
"We have always tried to make everyone happy. Trying to be the 'go to' company for everyone is a difficult challenge, but we want everyone's business and we want to make them all happy."
The company sports a 35,000-square-foot warehouse and a 10,000-square-foot showroom.
"We try to have great demos for everything we do," Jochum says, "from audio, video, automated lighting, motorized window treatment and different treatments, as well as automation."
Three things, actually -- residential systems, commercial systems and commercial equipment catalog sales.
The diversification came in response to different client needs that presented themselves over time. Based in Pensacola, Fla., All Pro Sound launched 28 years ago as a sound system installation and support company.
For a long time, it was fixed on its original focus of providing houses of worship (the HOW market) with higher quality sound systems. Many of those systems, at that time, were only available to nightclubs and larger venues.
Then, All Pro Sound saw a need for the local residential market as well.
Quick Stats
- Company: All Pro Sound
- Location: Pensacola, Fla.
- Web site: www.allprosound.com
- Principals: Bobby Taylor, president; John Fuqua, vice president; and Blake Jochum, residential systems director
- Revenue (2007): $36,000,000
- Years in Business: 27
- Number of Employees: 96 (19 in Residential Systems Division)
- Residential/Commercial Split: 15%/85%
- Top 5 Brands: Residential: Sony, Pioneer Elite, Yamaha, B&W and Elan
- Top 5 Brands: Commercial: QSC, EAW, Yamaha, JBL and BIAMP
- Specialties: Nationally, A/V, lighting control and mail order sales. Locally, residential A/V, automated lighting control, motorized window treatment and wholehouse automation.
- FYI: Design quality, user-friendly systems for clients and install them in a quality fashion with complete attention to detail. Then, stand behind it.
According to Blake Jochum, director of All Pro Sound's residential systems division, the catalog division was also created to support the installation side of the business.
"This allowed us to retain our customers after their installation was complete and provide support for all their needs as they continued to grow," he explains.
"These divisions comprise our forces and allow our strong customer relationship approach to produce results. Relationships are the key elements to our success."
Today, All Pro Sound forges relationships with all types of clients. They run the gamut, from large commercial customers, including churches, schools and sports stadiums, to all types of residential installations, from low-end to high.
The catalog division caters to myriad customers, primarily churches and schools, but also to the smaller dealer, who depends on All Pro Sound's buying power to meet their needs.
"We sell anything to support audio, video presentation and lighting systems for these types of facilities," Jochum points out.
"Our catalog division continues to grow and be profitable due to the dedication of our sales consultants to solving our customers' needs and establishing a relationship with them."
Jochum estimates that about 40 percent of All Pro Sound's revenues come from mail order sales.
While All Pro Sound succeeds in three distinct divisions, it adheres to one company policy. That is, Jochum states, "Always deliver what you promise to your customers."
From retrofits to high-end custom to new production homes, the company does it all. "Whatever opportunity presents itself, we will take advantage of it," Jochum explains.
"We have always tried to make everyone happy. Trying to be the 'go to' company for everyone is a difficult challenge, but we want everyone's business and we want to make them all happy."
Showroom, Home Act as Demo Arenas
The company sports a 35,000-square-foot warehouse and a 10,000-square-foot showroom.
"We try to have great demos for everything we do," Jochum says, "from audio, video, automated lighting, motorized window treatment and different treatments, as well as automation."
Post a comment