4 Tips for Liquidating Excess Inventory

Richard Frank, founder of Frank Marketing Associates offers dealers these points to consider when it comes to inventory recapitalization.

Frank is also a partner of I-Cap, a business that specializes in liquidating excess equipment of CE manufacturers and dealers. Click here to find out how I-Cap works.

Unsold Product Leads to Bad Habits. Beyond lost sales, unsold goods stagnate your brand. Out-of-date product forces dealers into bad habits. They resist selling goods that are not fresh and current.

Know Your Product Values. Products have a natural lifespan. Video gear, for example — like projectors, scalers, etc. — lose retail value quickly.

Be ready to move them out. Don't be too shortsighted and rigid on price either.

Anticipate New Lines. When new models are announced, be smart and take your hit early on pricing to liquidate the old gear. The cash can help launch new gear with new energy.

Don't Delay Line Intros. Excitement from new products is the lifeblood of today's business. Don't allow delivery of new products to hinge on sell-through of old. Clear the pathway and keep your lines energized.