3D Gives Dealers a Reason to Party, Chat, Write
While many dealers whine about a lack of 3D content, others take full advantage of the new format, using it to generate store traffic and strike up new conversations with customers.
3D TV is getting a bum rap in some circles, but many CE pros are using the technology to draw crowds to their stores and to strike up new conversations with clients.
These three integrators all use 3D to bring in new business.
A 3D Birthday Party
Like many specialty A/V retailers, Home Theater Gallery by Stram Electronics uses 3D hype and co-op dollars from vendors to lure clients into its Tampa, Fla., store.
In its biggest affair yet, the company jointly celebrated 3D TV and owner Mike Stram’s 50th birthday.
“We had a huge blowout event at our showroom for my 50th birthday and we used the 3D thing as the reason for a huge event,” says Stram.
Home Theater Gallery commissioned a baker to create an incredible 3D cake, complete with LED lighting around the stage and lifelike theater chairs.
Searchlights outside the store and a local band contributed to the festive air. Models served as ushers for the three operating 3D theaters. Factory reps from DPI, Kaleidescape, Vantage and other vendors donated manpower to the event.
The party worked. About 250 customers and prospects, along with the local media, showed up. Good Life Tampa Bay aired a five-minute segment (below) on 3D TV and Home Theater Gallery.
The Best TVs Come in 3D
Dallas Dingle, owner of Supercalibrations in White Bear Lake, Minn., sends email newsletters to clients and prospects a few times per year.
In the most recent newsletter, Dingle addresses 3D, telling customers it’s not a tough decision: Just buy the best 2D television and you’ll get 3D with it.
3D is the Best 2D
Since the CES show last January, 3D has become the most discussed technology in our industry.
In recent months, I have had time to experience a variety of 3D presentations and products. One thing has become very clear: the technology and circuits required to produce a great 3D picture are also providing the best 2D images we have seen!
LCD manufacturers are adding 240Hz refresh rates, and even blacker blacks to their 3D lineup.
Not to be left behind: Plasma manufacturers are also boosting performance with enhanced phosphors and anti-blur circuits on their 3D models.
Currently, we are still in the early stages of 3D film and television distribution. It will probably be a year or two before a decent assortment of titles arrive for the home market.
Don’t let the lack of material stop you from considering new 3D products! While you are waiting for more 3D you will be enjoying the best 2D reproduction ever.
Call for more information. We love to chat about 3D.
Chatting about 3D
During a recent visit to the site, I asked the representative about 3D, specifically if there were 3D TVs that did not require glasses, and if it was worth the extra money to buy a TV that offered 3D capabilities.
While the live helper didn’t have the “correct” answer right away, she did have Andrew Davis, a field account manager for Gramophone, follow up by email about 10 minutes later:
Your best looking TVs are 3D ready. The technology is not ready for 3D glasses to not be worn. That is actually designed for automotive purposes. One set maker has that capability in their TVs but you need to stand in an exact spot which is about a 6x6 square to get the 3D without glasses. Not ideal for most rooms.
So we educate customers that say they don’t want 3D but want the best looking TV to still get a 3D set as they do look the best! 3D can be enjoyed on almost any content (DVD, Blu-Ray, and live TV). We carry NuVision, Sony, Samsung, Panasonic, Runco, and Sharp televisions.
Please let me know if I can be of any further assistance.
Home Theater Gallery on Good Life Tampa Bay (starts at 8:40)
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]
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