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3 Ways to Market in the Fourth Quarter
Early holiday cards, a customer appreciation event and a digital holiday catalog will help your company market in Q4.
When people are ready to buy, you need to be ready to sell.
To sell anything, though, your company needs to be in the buyer's head when they make the decision of where to drive, click or call.
That's why your Q4 marketing activities need to start now. You will need the next few months to remind people who you are, what you provide and why they should choose to do business with you.
Here's three ways to market in the fourth quarter.
Mail an "Introducing …" card in September, announcing a new technology you have begun offering (e.g., lighting control) or a new, really cool product.
An open house or customer appreciation event in October is a great way to set up your holiday selling season.
You should mail a personalized invitation to the event several weeks in advance, and follow-up with reminder e-mails (and a phone call) to ensure a good turnout.
Instead of printing a holiday catalog this year (very expensive), post the catalog online, and make it available as a download.
Mail personalized cards in November to tell your customers about it.
Steve Firszt is founder and head coach of Fast-Forward Business Coaching in St Louis, http://www.ffbizcoach.com.
To sell anything, though, your company needs to be in the buyer's head when they make the decision of where to drive, click or call.
That's why your Q4 marketing activities need to start now. You will need the next few months to remind people who you are, what you provide and why they should choose to do business with you.
Here's three ways to market in the fourth quarter.
Early Holiday Cards
Mail an "Introducing …" card in September, announcing a new technology you have begun offering (e.g., lighting control) or a new, really cool product.
Customer Appreciation Event
An open house or customer appreciation event in October is a great way to set up your holiday selling season.
You should mail a personalized invitation to the event several weeks in advance, and follow-up with reminder e-mails (and a phone call) to ensure a good turnout.
Digital Holiday Catalog
Instead of printing a holiday catalog this year (very expensive), post the catalog online, and make it available as a download.
Mail personalized cards in November to tell your customers about it.
Steve Firszt is founder and head coach of Fast-Forward Business Coaching in St Louis, http://www.ffbizcoach.com.
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About the Author
For 20 years, Steve Firszt was partner & president of an AV retail/installation company in Illinois. While growing that business to four stores and 75 employees, Steve developed many of the financial, marketing, and organizational skills used in his current work at Fast-Forward Business Coaching.
Since 2004, Steve has served as a management coach and advisor to AV retailers, manufacturers, distributors, and integrators. Using his innovative Top-Line Management System as a foundation for improving financial strength, he works directly with company owners on business planning, marketing strategy, and organizational process.
Steve shares his management philosophies and insights via a bi-weekly newsletter, monthly webinars, and frequent presentations on behalf of industry groups and vendors.
Steve resides in St Louis and can be visited on the web at www.ffbizcoach.com.
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