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34% of U.S. Households Have HDTV, Study Shows
Research group shows percentage of households with HDTV has doubled.
There's at least one HDTV in 34 percent of households in the United States, according to the Leichtman Research Group (LRG).
HDTV 2008: Consumer Awareness, Interest and Ownership says the percentage of households with an HDTV has just about doubled over the past two years. iSuppli recently revealed that HDTV shipments surpassed SDTV for the first time and will grow to 241.2 million units worldwide by 2012.
"About 40 million U.S. households now have at least one HDTV set, and LRG forecasts that this number will double over the next four years," says Bruce Leichtman, president and principal analyst for LRG.
"While more people than ever before have HDTV sets, educating consumers on HD programming remains an issue."
The study, which surveyed 1,302 households, says 22 percent of all households purchased a new TV in the past 12 months. It attributes the growth of HDTVs to "on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold."
LRG says 33 percent of HDTV owners have more than one HD set and 25 percent will likely get another HDTV in the next year.
Related: Study Says HDTV Shipments Surpass SDTV for First Time
HDTV 2008: Consumer Awareness, Interest and Ownership says the percentage of households with an HDTV has just about doubled over the past two years. iSuppli recently revealed that HDTV shipments surpassed SDTV for the first time and will grow to 241.2 million units worldwide by 2012.
"About 40 million U.S. households now have at least one HDTV set, and LRG forecasts that this number will double over the next four years," says Bruce Leichtman, president and principal analyst for LRG.
"While more people than ever before have HDTV sets, educating consumers on HD programming remains an issue."
The study, which surveyed 1,302 households, says 22 percent of all households purchased a new TV in the past 12 months. It attributes the growth of HDTVs to "on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold."
LRG says 33 percent of HDTV owners have more than one HD set and 25 percent will likely get another HDTV in the next year.
Related: Study Says HDTV Shipments Surpass SDTV for First Time
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
2 Comments (displayed in order by date/time)
I have ran into several people that bought a HDTV
took it home, and hooked it up to their cable and
wondered why the signal didn’t look any better.
When they questioned me about what might be wrong,
and I asked if they had upgraded their cable service, they were completely suprised that they needed to. These people fall in most age groups and all bought their HDTV at a big box retailer.
Maybe that is who should do a better job educating their customers on what they need.
Page 1 of 1 comment pages
From people I know, that have an HDTV. I believe the following is true. Most people don’t want to pay more the cable they are already getting. So those cable companies that charge extra for HD programming, are one cause. The other, is that even with a TV with QAM tuner, and free in the clear HD from the cable company, there’s just no easy way to setup and program the HD or any digital channels for that matter. Many people stumble over the digital channels such as 93.2 or 101.3. So instead of hunting for those channels, they just go to the channel they’re used to, like a simple 6 or 10…..