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1 Million Consumers Dump Cable for Netflix, Hulu

A new report says that more people are directing entertainment funds to the likes of Netflix, Hulu and iTunes.

People apparently weren’t all that mad at Netflix for raising its prices last year.

The Convergence Consulting Group (via Entertainment Weekly) reports that about one million people dropped cable and satellite services in 2011 and turned to Netflix, Hulu and iTunes for their content.

The report says 2.7 million U.S subscribers have said goodbye to cable and satellite services over the past three years. However, a million of those were just in 2011. The CCG says that 900,000 more will follow this year.

Of course, that’s just a drop in the bucket compared to how many people are still paying. EW says that cable and satellite companies still have a combined 100 million subscribers.

Have you cut the cable cord or helped a client do so?

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Article Topics

News · Research · Video · Digital Media · Netflix · Hulu · · All topics

5 Comments (displayed in order by date/time)

Posted by Gman  on  04/06  at  08:04 AM

I think it is obvious that TV is more or less important to some people, and with these pressing financial times, the “less enthusiastic” folks have opted for other options.  I don’t think you could care much about a show if you’re willing to wait 1-2 years to watch on Netflix.  When it comes to TV in my family though, there is nothing talked about more, and that’s not because I work for DISH.  Granted, I get my perks, but I have never appreciated anything more than how my new Hopper whole-home DVR automatically records the major networks during primetime and automatically saves them for 8 days.  Not only has that removed timer conflicts from having four TV watchers in our home, but it prevents a lot of fights too!

Posted by Kerry  on  04/06  at  09:35 AM

Yep. I’m one of the million that cut the cord last year in favor of free OTA, Netflix streaming and DVD’s by mail. I cut my costs by at least $50 per month and can still DVR my favorite shows using the CM-7400.

Posted by jrb audio/video, inc  on  04/10  at  05:47 AM

We to have cut the cable as well, for over a year now and don’t miss a thing.

Posted by Millersav  on  04/10  at  09:02 AM

I must say I have been noticing the same trend in my client base. Last week I would have to guess at least 3 different people I’ve been working for for years and that have really nice systems are considering using streaming in place of live TV.
” Reoccurring monthly bills” seem to be the key words.
Those services are pretty good and seem to be getting better so we better find a way to embrace them by selling new Internet capable players and new networking equipment.
The chances of our normal client base actually cutting the cord,and sticking to it to save 1 or 2 hundred per month is pretty slim. Heck they already know how to use it and when their friends come over they don’t want to be the weird cable cutters.

Posted by Roger  on  06/04  at  12:39 PM

I wish there was a whole house DVR that can be accessed from say up 3 maybe 4 TV sets. If this DVR could download a pre programmed set of programs and movies it would cut the need for cable TV. I would still have to keep my cable modem but I could save anywhere from $90 to $40 a month depending on if I cut out cable TV entirely or just reduce it to the basic service.

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