Origin Acoustics, a manufacturer of architectural loudspeakers and electronics, has announced the expansion of the company’s executive leadership team with the hiring of Gordon Isaac as Chief Marketing and Strategy Officer (CMSO).
With nearly 30 years in the custom electronics channel, Isaac brings longstanding industry relationships, knowledge, and marketing experience with him, Origin Acoustics notes. His career has been diverse in various facets of the industry — from the residential and commercial integrator level, to manufacturer, distributer and buying groups with leadership roles in each.
“Gordon brings an exceptional track record of developing and executing strategy, resulting in market expansion, making him a welcome addition to our leadership team,” states Nick Berry, CEO, Origin Acoustics.
“Gordon will be a motivational force as he leads our sales, marketing, and experience teams worldwide to advance the reach and depth of our global brand.”
Isaac arrives at Origin from Action Matters Consulting, a coaching and consulting business he founded in 2018 to help manufacturers and resellers grow their business, best practices, and sales. He was recently the general manager of consumer electronics and ProSource Marketing for AVB, Inc., where he managed vendor relationships and built a dedicated marketing team that created a full end-to-end marketing solution for the 600 members.
Prior to AVB, Gordon Isaac held executive and leadership roles at AVAD, Core Brands, R2W, and Crestron Electronics.
“I’m excited to join the Origin Acoustics team and help them continue the tremendous growth they’ve experienced,” comments Isaac. “This is an amazing team known industry wide for creating great products and providing the best customer experience, which is exciting to now be part of.”
Company president Marc Fisher points out the addition of Isaac will help the company move forward as the market evolves.
“As Origin Acoustics continues to grow and expand its products, dealer partners and Origin EcoSystem brands, it is essential to continually strengthen its team with exceptional talent and business structures,” adds Fisher.
“Please join us as we welcome Gordon to the Origin Acoustics team.”