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CEDIA Q&A: AudioControl Debuts Industry-First Shallow-Mount Amp, The Director Model M4840

AudioControl introduces new theater processor plus several additions to its Director series of multi-channel amplifiers, including The Director Model M4840, at CEDIA 2017.


CEDIA Q&A: AudioControl Debuts Industry-First Shallow-Mount Amp, The Director Model M4840
Chris Kane, VP of sales, AudioControl
CE Pro Editors · September 1, 2017

CE Pro spoke to Chris Kane, VP of sales, AudioControl, about what the company will have in store for CEDIA attendees in booth #3929 in San Diego. 

Check out all of AudioControl's CEDIA news here. If you're looking to become an AudioControl dealer, call 425-775-8461 or email [email protected]

What would you say to dealers who are already familiar with your product line? 

At CEDIA 2017, AudioControl is celebrating our landmark 40thh Anniversary.

We are introducing a new theater processor plus several new additions to our Director series of multi-channel amplifiers including the industries first shallow-mount amplifier, The Director Model M4840.

Many dealers don’t realize that we now offer 23 different multi-channel amplifiers plus a complete line of home theater receivers and processors.

What would you say to dealers who are stumbling across your company for the first time?

For the last 40 years, AudioControl has designed and manufactured our products in the USA, just outside of Seattle, Wash.

Dealers can earn strong margins (over 50 percent) plus we offer an industry leading 5-year warranty.

AudioControl manufacturers 23 different multi-channel amplifiers plus a complete line of home theater receivers and processors.

If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?

AudioControl’s complete new line matrixing amplifiers.

The Director M series sports a powerful DSP that allows for signal matrixing, equalization, hi and low pass filters plus huge amounts of power in compact 1U and 2U chassis.

We have control drivers for all the leading control companies (C4, Savant, Crestron, and Elan) plus speaker profiles for key partners like Origin Acoustics, James Loudspeakers, Triad, Stealth Acoustics and Monitor Audio.

Also available in 1U, 2U plus 8 and 16 channel formats. New for 2017 is The Director M4840 a shallow-mount model that occupies 30 pecent less depth than traditional amplifiers.

What’s your most memorable CEDIA moment?

CEDIA Expo 1998 – The Great Flood in New Orleans!

Course offerings at CEDIA:

We will be hosting training sessions at the AudioControl booth (#3929) every day in our dedicated training area. Contact us for a complete schedule or come by the AudioControl booth for course descriptions.

Do you have any giveaways, contests or quirky features planned for CEDIA?

To thank all of our loyal dealers for 40 years of support and success, AudioControl will be hosting a micro-brew toast at our booth on Thursday from 4:00 to 6:00 p.m. Come say hello!

AudioControl is also a sponsor of the Queen of Hearts Benefit Concert at CEDIA this year to raise support and awareness for female victims of trafficing.

Think of your closest competitor (company of product). What is one thing you do offer that they don’t? Please be specific.

AudioControl products are made in the USA and offer an industry leading 5 year warranty and are focused on delivering the best possible sound for theater and distributed audio systems. 



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