Warner Bros. Brings Highest-Quality Video Downloads to Kaleidescape Servers
Kaleidescape online store, launching with Warner Bros. movies and TV shows.
Together, they set out to establish a standard on such technologies and partnerships, Barnett explains: “We weren’t just using standard rental agreements because we knew that to make electronic sell-through work, changes needed to be made.”
With some of the ground work done – and no exclusivity, according to Barnett—Warner Brothers can more easily work with other potential partners, potentially ones that can provide more mass-market solutions.
Barnett explains, “We’re hoping to start an inflection point where the concept starts at the high end, and then is leveraged, with people building thousands of devices to store their movie collections.”
Pricing, Download Speeds and Comparisons with Other Services
We have already established that Kaleidescape will have the best bit-for-bit downloaded content available. And bit-for-bit includes bonus content, “which is not usually an area of focus for rental,” Barnett says.
So what does all of this goodness cost, aside from the hardware?
Barnett says, “We will try to match what you would pay for the disc version, with no shipping fee.”
Older titles might cost $6 to $7 with new releases about $20.
“Our objective is for there to be no advantage to buying a physical disc,” Barnett says.
Indeed one of the Kaleidescape Store beta testers, Jim Goodrich of the Honolulu-based integration firm CineLife, says the prices are comparable to physical discs: “I’ve researched Kaleidescape’s pricing against other retailers and found it to be very competitive, especially when the ease of acquiring new content is considered.”
When you buy from the online store, the content can be played on up to five Kaleidescape systems, which doesn’t mean much if you only have one home, but many customers outfit their yachts, planes and vacation properties.
And, of course, there’s UltraViolet for downloading and playing back content on mobile devices.
Downloading a movie over a 50 Mbps Internet connection can take about 15 to 18 minutes for standard definition or 1.5 hours for high-def.
“It’s all a matter of perspective,” Barnett says, “It’s much slower than Netflix, but it’s much faster than getting in the car and buying a Blu-ray disc, which is what you’re doing today if you care about quality.”
Kaleidescape: Best Content Management System on the Planet?
Kaleidescape is famous for providing arguably the best user experience for movie lovers. It has painstaking coded thousands of movie titles, to let viewers skip to iconic scenes, for example, and watch them over and over again.
Recently, the company added Rotten Tomatoes movie ratings and Common Sense parental guidance to its iPad app.
It also announced a partnership with Leonard Maltin in which the famous movie critic highlights sleeper movies that Kaleidescape owners might not own.
The new store adds another dimension to the user experience.
“We know a lot about what you own,” says Barnett, who says Kaleidescape harvests the data to create an intuitive shopping experience for downloaded movies.
Based on a user’s existing collection, for example, Kaleidescape can recommend new movies as they become available online or recommend titles in preferred genres.
Browsing their collections, users can select a feature – such as one of the actors – and call up a list of online (and local) movies featuring that actor. A really huge fan of Tom Cruise? Select the option to “buy all” Tom Cruise flicks and Kaleidescape will list all of the films that you don’t already own.
Kaleidescape has created its own collections, as well, so users can have the option of buying all Oscar-winning movies, again, that they don’t already own.