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Video Game Sales Drop 29% for 5th Straight Quarterly Loss
Sales were $848.9 million for July, which is down from $1.1 billion in July 2008.
Video game sales fell for the fifth consecutive quarter in July, according to the NPD Group.
Sales were $848.9 million, which is down 29 percent from $1.1 billion in July 2008.
Hardware sales dropped 37 percent ($280.94 million from $447.71 million) a year earlier, while software sales fell 26 percent.
According to NPD, year-to-date sales are down 14 percent to $8.16 billion from last year. Sales were down 31 percent in June 2009, but the numbers still reached $1.17 billion.
NPD analyst Anita Frazier, however, expects a strong second half of the year because of some popular games that are coming out. "While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden (10, from Electronic Arts) this month, which should help spur sales. The worst ... should be behind us ..."
Nintendo's Wii again was the top-selling console at 252,000 units. Microsoft's Xbox 360 (202,900) and Sony's PlayStation 3 (121,800) were second and third, respectively.
According to NPD, Wii sales dipped 54 percent and PS3 sales dropped 45 percent. Xbox 360 sales actually grew 10 percent. Wonder if that had anything to due with its "exclusive partnership" with Netflix.
Sales were $848.9 million, which is down 29 percent from $1.1 billion in July 2008.
Hardware sales dropped 37 percent ($280.94 million from $447.71 million) a year earlier, while software sales fell 26 percent.
According to NPD, year-to-date sales are down 14 percent to $8.16 billion from last year. Sales were down 31 percent in June 2009, but the numbers still reached $1.17 billion.
NPD analyst Anita Frazier, however, expects a strong second half of the year because of some popular games that are coming out. "While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden (10, from Electronic Arts) this month, which should help spur sales. The worst ... should be behind us ..."
Nintendo's Wii again was the top-selling console at 252,000 units. Microsoft's Xbox 360 (202,900) and Sony's PlayStation 3 (121,800) were second and third, respectively.
According to NPD, Wii sales dipped 54 percent and PS3 sales dropped 45 percent. Xbox 360 sales actually grew 10 percent. Wonder if that had anything to due with its "exclusive partnership" with Netflix.
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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I wonder if this is a sign that 20 & 30 year olds are finally moving out of their parents basements
.