01.03.2008 — Perpetual Marketing Associates/PGW Distribution (PMA/PGW) is adding new sessions to its TLC-IV (Travel, Learn, and Communicate) dealer education program for July 9-10 in Lutz, Fla.

The theme for the sessions is "Lighting - A Bright Idea" and they will feature a keynote on lighting design techniques by Lee Freeman of Lee Freeman Lighting.

TLC is designed to provide dealers, installers, and integrators with an interactive education experience about training and relationship-building techniques.

The sessions also include technology and product presentations on architectural lighting design and automation from executives from Leviton, Xantech, Jamo, and PSB.

Representatives will also demonstrate the new NAD A/V control system.

Freeman is a former adjunct professor of lighting design at Florida International University in Miami, Fla. He also holds a patent on a unique "Dome Light" indirect lighting fixture he co-designed.

Seating is limited and in high demand. Dealers can reserve seats by calling Denise Lavendusky at (800) 940-9384 or register online.