01.01.2007 — Synnex Corp., the global IT distribution giant, has launched a new division dedicated to consumer electronics. The division, called NEXCE, was formed to target traditional value added resellers (VARs), custom home installers and regional and national retailers that cater to the consumer electronics market.

The company debuted the initiative at the 2006 Fall EHX.

The NEXCE division focuses on a number of manufacturers with long-standing relationships with Synnex, consolidating their CE-related SKUs into a single portfolio. In addition, Synnex recently added JVC to its line card, and will offer the company’s TVs and other consumer electronics products.

The NEXCE division recently published and direct-mailed its first consumer Electronics Catalog, a 218-page products book.