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Study: 50% of Households Didn’t Buy CE in First Half of 2009
The Parks Associates study found that consumers are still hesitant to buy, with fewer households buying CE than in 2007 and 2008.
"In general, U.S. consumers who are buying are taking longer to do so, spending more time researching the product, and then waiting for the right time — meaning a sale or steep discount — to make the purchase," says Parks Associates CEO Tricia Parks.
The most popular purchases (bought by 14-17 percent of households) in the first half of 2009 were:
- Desktop computers
- Laptops
- LCD flat-screen TVs
"Fortunately, intentions to purchase are higher in the second half of 2009," Parks says. "We'll see a spike for several products for Christmas and the holiday season, including smartphones, earbuds, GPS devices, and digital photo frames."
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2 Comments (displayed in order by date/time)
Can anyone blame the public for the dramatic decline in sales this year? I don’t. Sure, we can blame some of the reason due to the economy, but the average Joe constantly sees companies on the news like Apple coming out with a new IPOD or iPhone model before they get it home and open the box.
We also have to look at the fact, (and I’m using Apple as only an example), that many people who have purchased new iPhones are not even using them as phones because they have to use AT&T as their carrier. The iPhone has incredible power and offers many great innovative & useful apps. However, most of the people I know who have one, still use a Verizon device as their primary cell phone so they won’t lose a phone connection when they go around the corner.
Thus, who can blame the consumer for being confused, cautious, or delay their purchase because they can’t decide which they want more? A phone they can watch TV on & control their Sonos system from, or a phone that won’t lose its connection if you sneeze.
The term, “Disposable Income,” is no longer a given factor for most consumers. Unfortunately, without “DI” people can no longer afford to purchase our new toys… They have to pay their mortgages 1st and then bail out GM.
Thanks Jason for writing a very informative and realistic article.
Ya you are right. the reason because people are little bit confusing. day by day a new product hit the market with new technology. thats the reason behind it. as well as price.
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