Search CE Pro

Print  |  Email  |  Share  |  News  |  Follow on Twitter, Facebook, Google+ or RSS

Spotlight on Racks & Mounts
More Info

Sanus Highlights TV Safety at CES 2013: No More Tip-overs

Mounts, furniture and A/V racks share center stage with TV safety at Sanus booth during CES 2013; company teams with Safe Kids organization to warn of TV-tipping dangers.


TV safety promos from Sanus at CES 2013

Sanus introduced a nifty iPad mount and some nice furniture at CES 2013 (see related slideshow), but the overarching theme for the company was safety – keeping TVs from toppling over.

Every three weeks, the company notes, a child is killed from a tipping TV.

To that end, Sanus has launched to educate parents about the dangers of poorly mounted TVs, and inform them about measures to mitigate accidents.

For example, Sanus advises buyers – even those without children – to look for the UL mark on products and packaging for wall mounts. For its part, according to the company, “All Sanus products are designed to an evaluated against all applicable safety standards, including a test verifying our mounts can hold four times their rated weight capacity.

But the vast majority of TVs – even flat ones – sit on furniture rather than on mounts attached to the wall. Sanus is on a mission to ensure that these heavy fixtures don’t tip over and hurt little people and pets, too.

For its part, Sanus produces “anti-tip” straps that secure TVs and furniture to the wall.

According to a 2012 report from the CPSC 17,000+ ER visits due to tipping TVs in 2011.
Injuries related to TV instability increased by 31% in the last 10 years.
215 deaths reported from 2000-2011 involving unsecured televisions.

Through, Sanus provides illustrated story books that warns of TV dangers, educates on safety tools, and urges consumers to spread the word.

“A lot of people never really think about it,” says Greg Andrews, vice president of marketing, consumer, for Sanus’s parent company Milestone. “People do all of this education about TVs, but don’t consider safety.”

Sanus recently teamed with Safe Kids to include TV safety in the same messaging used to educate parents on baby-proofing a home. Today, “A report to the Nation on Home Safety: The Dangers of TV Tip-Overs” graces the home page of, along with a video on TV tip-overs.

The message shares space with such topics as medication, sports, car and water safety.

At the same time, Sanus is educating retailers on the TV safety message and the training is being “very well received,” Andrews says.

The campaign gives retailers and professional installers another thing to talk about regarding TVs, and a way to instill trust among their customers. It gives professional integrators more fodder for convincing consumers to hire a pro.

At CES, Sanus had signage around the TV Safety message and all the staffers wore a button reading, “Ask me about TV safety.”

Follow us on Twitter!

View the 10 photos attached to this entry
Sanus Highlights TV Safety at CES 2013: No More Tip-overs

Spotlight on Racks & Mounts
More Info

Behind every successful custom installation is a CE Pro

And CEPro magazine is there keeping you up-to-date on the latest products, techniques, designs and business practices. From HDBaseT 2.0 to cat5e wiring, from UHDTV to wireless lighting control, CEPro explains how they work and how best to use them. Each issue delivers constructive, real-time content to help you find innovative ways to successfully build and maintain your business.
Discover how to make smart use of today's current technologies...and those that are emerging...subscribe today!

Subscribe to the CE Pro Newsletter

Article Topics

News · Product News · Displays · Events · CES · Mounts and Lifts · Ces · Ipad · Sanus · Da-lite · · All topics

About the Author

Julie Jacobson, Co-Founder, EH Publishing / Editor-at-large, CE Pro
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Follow her on Twitter @juliejacobson. [More by Julie Jacobson]

2 Comments (displayed in order by date/time)

Posted by jhamill1  on  01/14  at  05:14 PM

Go Sanus! (And your mounts rock!)

Posted by Julie Jacobson  on  01/14  at  05:17 PM

If I were an integrator, I’d hand out this collateral material ... it should be enough to scare any consumer with children to hire a pro. I could even see this as a theme for a home show that dealers might participate in.

Page 1 of 1 comment pages
Post a comment
Commenting is not available in this weblog entry.

Sponsored Links

  About Us Customer Service Privacy Policy Contact Us Advertise With Us Dealer Services Subscribe Reprints ©2015 CE Pro
  EH Network: Electronic House CE Ideas Store Commercial Integrator ChannelPro ProSoundWeb Church Production Worship Facilities Electronic House Expo Worship Facilities Expo