Sanus Highlights TV Safety at CES 2013: No More Tip-overs

Every three weeks, the company notes, a child is killed from a tipping TV.

To that end, Sanus has launched tvsafety.org to educate parents about the dangers of poorly mounted TVs, and inform them about measures to mitigate accidents.

For example, Sanus advises buyers – even those without children – to look for the UL mark on products and packaging for wall mounts. For its part, according to the company, “All Sanus products are designed to an evaluated against all applicable safety standards, including a test verifying our mounts can hold four times their rated weight capacity.

But the vast majority of TVs – even flat ones – sit on furniture rather than on mounts attached to the wall. Sanus is on a mission to ensure that these heavy fixtures don’t tip over and hurt little people and pets, too.

For its part, Sanus produces “anti-tip” straps that secure TVs and furniture to the wall.

Through tvsafety.org, Sanus provides illustrated story books that warns of TV dangers, educates on safety tools, and urges consumers to spread the word.

“A lot of people never really think about it,” says Greg Andrews, vice president of marketing, consumer, for Sanus’s parent company Milestone. “People do all of this education about TVs, but don’t consider safety.”

Sanus recently teamed with Safe Kids to include TV safety in the same messaging used to educate parents on baby-proofing a home. Today, “A report to the Nation on Home Safety: The Dangers of TV Tip-Overs” graces the home page of safekids.org, along with a video on TV tip-overs.

The message shares space with such topics as medication, sports, car and water safety.

At the same time, Sanus is educating retailers on the TV safety message and the training is being “very well received,” Andrews says.

The campaign gives retailers and professional installers another thing to talk about regarding TVs, and a way to instill trust among their customers. It gives professional integrators more fodder for convincing consumers to hire a pro.

At CES, Sanus had signage around the TV Safety message and all the staffers wore a button reading, “Ask me about TV safety.”

MORE CES COVERAGE HERE
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Sanus Highlights TV Safety at CES 2013: No More Tip-overs

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