08.04.2009 — Runco will launch more than a dozen products and will have a booth (#3069) on the show floor at CEDIA Expo 2009 in Atlanta.

Runco also will hold daily training sessions in rooms C-301 and C-302 inside the Georgia World Congress Center.

The company's booth, called the "Runco Dealer Red Carpet Lounge," is a dealer-exclusive space to meet with Runco's sales team, tech support, marketing and inside staff.

Here's the statement from Gerry Perkel, Planar president and CEO and GM for Runco:

"Runco is a founding member of CEDIA and we will be at EXPO in a big way. There have been many rumors, misinformation and speculation about what Runco plans to do at EXPO so we want to make it abundantly clear that we will be there with an arsenal of new products. These new products, combined with our recent flat-panel announcements, are providing an improved roadmap across the board. We have made strategic investments in engineering and design and will proudly launch and demonstrate over a dozen new Runco products including new technology that will once again put Runco at the forefront of innovation for home theater."

From Pippa Edelen, Runco's worldwide director of marketing:

"CEDIA is an important partner for Runco. Together we have created a plan in direct response to our dealers' feedback. We have realigned resources, invested heavily in our new products, and have dedicated significant training space so our Runco dealers, who represent the absolute pinnacle in the custom industry, will have a front-row seat to see the proof of that realigned focus. We are confident that this plan will help them achieve immediate sales, and that each of our dealers will leave CEDIA EXPO amped to be part of Team Runco."