Review: Sony VWPRO1 Projector is Worth the Extra $1,000
Sony thinks there is a special place for the new VPL-VWPRO1 and I do too. The manufacturer packs a few extra goodies into the $3,499 home theater projector, available now exclusively through the specialty A/V dealers and custom integrators. (Sony is working to quash unauthorized Internet resellers that have offered the product for sale.)
It’s the extra goodness that sets this projector apart from Sony’s popular VPL-HW15, which looks just like the new projector but costs $1,000 less.
I suggest spending the extra grand for the VPL-VWPRO1, which gives you a much brighter picture (1,300 lumens vs. 1,000) and higher contrast ratio (85,000:1 vs. 65,000:1). It also offers a feast for home systems integrators, who can create logs, macros and alerts thanks to a number of useful feedback mechanisms.
An Eventful Unboxing
So what’s in the box? Normally there isn’t much to report, but in this case, you’ll find a nice surprise inside. As usual there was the projector, the remote, some batteries, a power cable, a manual I will never read … and another box.
I almost tossed the extra box, thinking it was a packaging spacer, only to find out there was an extra projector bulb inside.
After a phone call to Sony, I learned that the extra bulb was not shipped accidentally, but is included standard with the purchase of a VPL-VWPRO1.
The bulb life I am told is 2,000 hours at the HIGH lamp control setting and 3,000 hours at the LOW setting.
This means out of the box you get 4,000 to 6,000 hours of bulb life.
Great Picture
Let’s start with the most important feature of any video projector: the picture. I won’t bore you with a bunch of calibrator speak. Suffice it to say, Sony has included all of the options that professional calibration demands.
I tested this projector on a Screen Innovations Black Diamond, an Elite white screen, and a Screen Innovations Gamma Maestro perforated screen.
The 1080p cinema projection and its unique SXRD panel display system alone sets this projector apart from others in its price range.
What this display system accomplishes is a smooth image, awesome colors, a contrast ratio that is an eye popping 85,000:1, and over 6.2 million pixels – like the image you might see in much more expensive units.
Here’s how Sony describes the technology: Advanced Iris 3 is the latest evolution of the innovative Advanced Iris home projector technology exclusive to Sony. Advanced Iris 3 works just like the human eye. By analyzing the contrast levels in each picture, Advanced Iris 3 can dynamically adjust the projector so it has the optimum aperture opening for each scene. The result is the perfect dynamic contrast for the picture. Bright scenes are crisp and clear while black levels in dark scenes are deep and detailed. You’ll really notice the difference in your viewing experience.”
Sony’s Advanced Iris 3 technology (see sidebar) is great for users who like white screens, as it helps to increase the black and shaded levels without compromising brightness, which Sony says is 1,300 lumens.
This implementation in the new projector corrects an issue I had with Sony’s previous efforts in this projector range.
I, for one, like my blacks to be as true as possible, which is why I usually complain about white screens, especially when ambient light is involved.
One of the notable features that I initially overlooked in the projector is 24p True Cinema for outputting video at the true 1080p/24 frames per second at which it was shot.
Just watching a movie you might not notice the improvement without a side-by-side comparison; however, the 24 frames per second keeps the theater experience intact. This nice feature is lacking with some of the other popular projectors at this price point.
Perhaps the most under-heralded feature of the VPL-VWPRO1 is its 10-bit color delivery, which is barely mentioned in the projector specs.
In the Sony implementation, you don’t see those nasty lines between different shades of the same color – a problem I experience with several PS3 gaming titles. When trying these same troublesome titles with the VPL-VWPRO1, I noted nothing less than smooth transitions in color, similar to what I have seen on much more expensive projectors.
In fast-paced action sequences, the transitional color changes are almost unnoticeable. “Almost” unnoticeable at this price point is quite an accomplishment.
While the picture is stunning, it didn’t just happen for me out of the box. With the factory settings, the skin tones, even in the cinema mode, were a little on the yellow side, and the reds were slightly depressing. This was an easy fix with Sony’s on-board calibration tools.
Finally, the viewing experience of the VPL-VWPRO1 was never disrupted by typical projector noises. When installed on the ceiling, I couldn’t even tell the unit was on.
Projector Connectivity
The inputs on the VPL-VWPRO1 are almost identical to the HW15:
- 2 HDMI
- 1 PC
- 1 Composite
- 1 S-video
- 1 Component
This covers all bases for just about any application for source equipment without overloading the unit with warts.

As with the HW15, inputs on the Sony VPL-VWPRO are located on the side
I have an aesthetic issue with the inputs on this projector, just as I do with the HW15. All of the inputs (as well as the power) are located on the side of the unit -- the bottom right if the unit is shelf- or table-mounted, and the top left if ceiling-mounted.
The configuration makes it practically impossible to bend the power cord so that it cannot be seen sticking out the side of the projector. You can also forget about bending an HDMI cable without the use of a 90-degree adapter.
Oh well, at least the input panel isn't at the rear of the projector.
Functionality
The VPL-VWPRO1 adds a lot of functionality to the usual presets we see on most projectors. This unit offers:
- Gamma Correction: 7 levels
- Black Level Adjustment: 2 levels
- Advanced Iris: Besides the Auto1 and Auto2 there is a manual setting.
- Color Temp: Custom 1 through 4 and high, middle, and low
- Color Space: wide and normal
- Picture Mode: User 1, User2, User2, Dynamic, Standard, and Cinema
On the projector itself, there are hard buttons for manual lens shift -- up/down and left/right – just like the HW15.
There is also an adjustment for the size and focus of the lens.
Additionally, there are buttons for power toggle, input toggle and menu. To the side of that are joystick-type buttons for up/down/left/right.
I have always had an issue with this joystick button configuration. After a projector is installed just right, even a fraction of a movement can skew the picture. So pressing a button that is off-axis only increases the chance of moving the unit.
Most installers will never touch those buttons, but I would rather see the adjustments made by good old-fashioned press-buttons.
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29 Comments (displayed in order by date/time)
This is not really a “special edition” per se. The thing that could make it special is Sony’s new stance on it’s “normal” Custom Integrator line.The thing that makes it a little more exclusive is the death of online sales and it’s stance to back the CI market and take these products out of the usual big box retailers. We would have still seen this projector released even if Sony did not change it’s stance. Also this is not a ultimate high end by any means. This projector is actually the base model for the CI market. Kind of like an any man’s projector. Just wanted to clarify that if I didn’t make it clear in the article.
Where can I purchase one from?
Why is SonyStyle not selling these on their website?
James, these units are available only through specialty AV dealers. You won’t find them at Best Buy or online.
HI Joe, Is this projector much better than VPL-VW60 and VPL-HW15?
Thanks!
Much better. Benefits all the way around, but with the nice form factor of the hw15. Well worth it!
HI Joe, What I want to know is compare VWPRO1 to VW60? Will it be a good and noticeable upgrade? Thanks!!
So here’s a quick break down off the top of my head.
VWPRO 85,000:1 contrast ratio
VW65 35,000:1 contrast ratio
VWPRO 1,300 lumens
VW65 1,000 lumens
These are the 2 most obvious difference, and these 2 alone mean a big upgrade in a home theater setting. Some of the technology in the 2 is the same, maybe just a little refined. I would say this would be a good upgrade.
Thanks Joe. VW60 has 35,000:1 contrast ratio and 1000 lumnes. But is VW60 has Motorized Lens Shift vs VWPRO1 manual lens shift, what does that mean and is it a big difference?
Ok let me go into detail on this feature that as described can be misleading.
Lens shift is moving the image horizontal or vertical .
The VW60 has motorized lens shift for vertical and manual for horizontal.
The VWPRO1 has motorized vertical and horizontal lens shift.
I think you may be thinking of motorized zoom and focus adjustments .
If i am not mistaken the VW60 does have a motorized zoom and focus, but this is a feature that is really only utilized on installation for most.
The VWPRO1 has manual zoom and focus.
Considering that this projector is 1,500.00 less than the VW60 was it is a decent trade off for the price. But don’t think that Sony does not have other projectors a little higher up on the food chain that have all the features you may want. For me the 3d projector of Sony’s is awesome, and really the best 2d projector they have ever made.
Having said this the VWPRO1 is the best projector out there at this price point. Add a little coin to the budget and Sony can provide you more feature….. and even some future proofing.
Hi Joe, Sincerely thank u for that clear reply. Sony 3D might be greater, but too $$$$.
Are you sure that PRO1 does have motorized Lens shift? I thought that was also manual with the two knows in the top-front.
WIth your recommenation and suggestion, I may be looking into a VWPRO1.
You mentioned that you tested VWPro1 on Elite Screen, I have an Elite CineTension2 CineWhite 120” screen, would that be a good choice for VWPro1?
Thanks in advance.
You may be right in that not having motorized lens shift. I will have a peak at it again. It is one of those things you only touch during install. But I think that it had it. At any rate that wouldn’t matter as it is something that is touched once.
Your screen should work great with that projector. If you need any assistance or further detail please feel free to send me an email directly.
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Thanks for reading!
What is the price of the Sony 3D
I belive the Sony 3D MSRP is $9999, that’s because it’s first Sony’s 3D.
Joe, have u had chance to play with VW60 before?
Do you have any photos of VWPro1 in action? Thanks!!
He is correct on the 3d pricing. It is by far the best 2d projector has ever made, with some extra’s I will have a review up on it in the coming weeks.
The VW60 i had experience with a while back. As far as i know it is a discontinued model with Sony Style.


Oh wait a special edition from Sony. Wow must be thought out and awesome. Oh yeah that’s right I almost forgot how these A-holes screwed me on the entire Qualia line. Remember that fiasco. Special dealer line, the ultimate high end for those special clients. Then 6 months later they disco the entire line making us, the dealers who went out there with these special clients, with egg on our face paying what they did and then seeing Sony BLOW out all products. No matter what they offer there is an option in our office. Done with this group.