MAHWAH, N.J. — Sharp Electronics Corporation, whose AQUOS brand is the official HDTV of Major League Baseball, is rounding the bases at full speed with a complete lineup of MLB-themed promotions and fan activities for this exciting final month of the 2008 Major League Baseball season. Sharp, which last year became the official HDTV of MLB, is in the midst of the largest integrated sports marketing effort in the company's history, which launched during the 2008 All-Star Game in New York City.
The brand marked its second year as an MLB partner with a national sweepstakes promotion, retail blitz and multiple live activations in and around MLB, leading to the Postseason and 2008 World Series. Since last year, Sharp has expanded its efforts in integrating MLB into its core marketing strategy and signed on a roster of MLB athletes to represent the AQUOS brand in the marketplace.
"We're really hitting our stride this year in our sponsorship of Major League Baseball," said Judah Zeigler, Associate Vice President, Retail and Consumer Marketing, Sharp Electronics. "Last year's program was a big success for us and we're excited to have started it at this year's All-Star Game in New York and to be bringing the sponsorship activation to a whole new level, throughout the season."
"Throughout their partnership with Major League Baseball Sharp has demonstrated a tremendous commitment to activating its platforms and its current integrated campaign is gaining tremendous momentum throughout this Postseason," said John Brody, Major League Baseball Senior Vice President, Corporate Sales and Marketing. "Sharp's innovative marketing programs are effectively reaching the tens of millions of baseball fans that attend and watch games which is the definition of an activated and committed partner."
The Sharp AQUOS Instant Replay Roadshow
Sharp's national in-stadium effort, dubbed the "Sharp AQUOS Instant Replay Roadshow," will be staged at every MLB Postseason game as well as the MLB World Series. The interactive fan display and game debuted at the 2008 All-Star Game and allows fans at ballparks to become the umpire for some close and sometimes controversial calls using a crystal clear Sharp AQUOS LCD TV. The branded concourse attractions show how Sharp AQUOS HDTVs allow fans, and MLB umpires, to see the action on the field with true HD clarity. Sharp AQUOS TVs are used exclusively by Major League Baseball for instant replay use on challenged home run calls.
Sharp AQUOS Experience Mobile Tour
Also hitting the road through the MLB Postseason is the AQUOS Experience, the traveling mobile tour contained in a 53' double-expanded trailer that transforms into an interactive showcase displaying the full capabilities and features of the AQUOS line as well as video gaming stations, HD MLB footage and MLB memorabilia. The AQUOS Experience began its 2008 MLB Postseason tour at Angel Stadium in Anaheim , Calif., and will make other stops at MLB ballparks all the way through the World Series.
Sharp presents Hank Aaron Award, Sweepstakes Grand Prize Winners
During the World Series, Sharp will have a significant presence with the Sharp presents Hank Aaron Award to the top offensive player in each league, as voted by the fans at mlb.com. The award will be presented in part by the grand prize winner of Sharp's Winning Lineup sweepstakes promotion, which commenced during the All-Star Game. Other prizes include a number of Sharp AQUOS HDTVs which could be "delivered" by one of Sharp's 11 signed MLB athletes – a roster that includes Hank Blalock, Prince Fielder, Carlos Gomez, Matt Holliday, Andruw Jones, John Maine, David Ortiz, Hanley Ramirez, Mariano Rivera, Johnathan Sanchez, and Ryan Theriot. These 11 Sharp-signed athletes are making special appearances at retail locations where Sharp AQUOS HDTVs are sold in their respective markets.
More than 5,500 retailers around the country are participating in the full gamut of MLB-themed Sharp AQUOS promotions. Relay Worldwide, Sharp's sports marketing and sponsorship consulting agency, manages Sharp's MLB activation program.
About Sharp Electronics Corporation
Sharp Electronics Corporation is the U.S. subsidiary of Japan 's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS Liquid Crystal Televisions, 1-Bit digital audio products, SharpVision projection products, Insight Microwave Drawer appliances, and Notevision multimedia projectors. For more information visit Sharp Electronics Corporation at http://www.sharpusa.com
. AQUOS is a registered trademark of Sharp Corporation.
About Relay Worldwide
As leading experts in brand consulting, sponsorships, lifestyles and event marketing, Relay creates emotional and innovative brand connections with people where they live, work and play. The agency is uniquely qualified to develop and activate the best strategies for all live experiences, and services a diverse roster of world-class clients including Sharp Electronics, AT&T, Coca-Cola, McDonald's, Kellogg, BEAM Global Spirits and Wine and D E WALT. Relay (http://www.relayworldwide.com
) is a member of the Publicis Groupe network.