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North American TV Shipments Grow 26% in Q2
Samsung is top brand with 19.1% of all TV shipments in North America.
North American TV shipments grew 26 percent quarter-to-quarter (Q/Q) to 9.3 million units in Q2, according to a DisplaySearch study.
The numbers also show a 28 percent increase year-to-year (Y/Y), the strongest growth since DisplaySearch started tracking TV shipments in 2004.
"Quarterly Global TV Shipment and Forecast Report" shows that LCDs and plasmas led the way with 28 percent and 35 percent growth, respectively.
LCD shipments rose 52 percent Y/Y in Q2 to 7.5M units. Plasma display panel (PDP) shipments grew 35 percent Q/Q and 34 percent Y/Y.
LCD TVs gained share during Q2, rising from 77.5 percent to 79.8 percent, an all-time high. DisplaySearch recently said, however, the North American share of the LCD TV market may drop the next few years.
Samsung is tops with a 19.1 percent of all TV shipments in North America in Q2. It also holds the top spot in LCD TVs for the second straight quarter with an 18.3 percent share of the market.
Sony remains No. 2 in LCD TVs, despite seeing its share drop from 13.4 percent to 11.7 percent. Sony also rose from No. 3 to No. 2 in total TV shipments.
Vizio moved to No. 2 in PDP to overtake Samsung, seeing its share more than double to 25.1 percent.
Preliminary Q1’08 - Q2’08 North American Flat Panel Unit Share and Growth
Preliminary Q1’08 - Q2’08 North American LCD TV Unit Share and Growth
Preliminary Q1’08 - Q2’08 North Plasma TV Unit Share and Growth
The numbers also show a 28 percent increase year-to-year (Y/Y), the strongest growth since DisplaySearch started tracking TV shipments in 2004.
"Quarterly Global TV Shipment and Forecast Report" shows that LCDs and plasmas led the way with 28 percent and 35 percent growth, respectively.
LCD shipments rose 52 percent Y/Y in Q2 to 7.5M units. Plasma display panel (PDP) shipments grew 35 percent Q/Q and 34 percent Y/Y.
LCD TVs gained share during Q2, rising from 77.5 percent to 79.8 percent, an all-time high. DisplaySearch recently said, however, the North American share of the LCD TV market may drop the next few years.
Samsung is tops with a 19.1 percent of all TV shipments in North America in Q2. It also holds the top spot in LCD TVs for the second straight quarter with an 18.3 percent share of the market.
Sony remains No. 2 in LCD TVs, despite seeing its share drop from 13.4 percent to 11.7 percent. Sony also rose from No. 3 to No. 2 in total TV shipments.
Vizio moved to No. 2 in PDP to overtake Samsung, seeing its share more than double to 25.1 percent.
Preliminary Q1’08 - Q2’08 North American Flat Panel Unit Share and Growth
| Rank | Brand | Q1’08 Unit Share | Q2’08 Unit Share | Q/Q Growth | Y/Y Growth |
| 1 | Samsung | 14.0% | 18.9% | 75% | 147% |
| 2 | Sony | 11.7% | 10.4% | 15% | 185% |
| 3 | Vizio | 12.7% | 9.5% | -3% | 18% |
| 4 | LG | 8.5% | 8.2% | 23% | 80% |
| 5 | Sharp | 8.1% | 6.9% | 9% | 28% |
| Other | 45% | 46.1% | 32% | 22% | |
| Total | 100.0% | 100.0% | 29% | 49% |
Preliminary Q1’08 - Q2’08 North American LCD TV Unit Share and Growth
| Rank | Brand | Q4’07 Share | Q1’08 Share | Q/Q Growth | Y/Y Growth |
| 1 | Samsung | 13.5% | 18.3% | 76% | 155% |
| 2 | Sony | 13.4% | 11.7% | 15% | 185% |
| 3 | LG | 8.1% | 7.8% | 27% | 91% |
| 4 | Sharp | 9.3% | 7.8% | 9% | 28% |
| 5 | Vizio | 13.2% | 7.5% | -25% | -7% |
| Other | 42.6% | 46.9% | 38% | 29% | |
| Total | 100.0% | 100.0% | 28% | 52% |
Preliminary Q1’08 - Q2’08 North Plasma TV Unit Share and Growth
| Rank | Brand | Q4’07 Share | Q1’08 Share | Q/Q Growth | Y/Y Growth |
| 1 | Panasonic | 35% | 31.2% | 20% | 28% |
| 2 | Vizio | 10.5% | 25.1% | 223% | 225% |
| 3 | Samsung | 19.8% | 24.2% | 65% | 107% |
| 4 | LG | 13.6% | 10.7% | 6% | 35% |
| 5 | Sanyo | 2.3% | 3.2% | 88% | 48% |
| Other | 18.8% | 5.6% | -60% | -73% | |
| Total | 100.0% | 100.0% | 35% | 34% |
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About the Author
Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.
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