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Nielsen: 2.8 Million Homes Unprepared for DTV Transition

Number of unready homes dropped from 5.8 million since transition was delayed.


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There remain 2.8 million American households (2.5 percent of the TV market) that are unprepared for Friday’s DTV transition, according to Nielsen.

Nielsen’s final update before the June 12 deadline says the elderly are most prepared, while younger, African American and Hispanic households are most unready.

Nielsen said 5.8 million homes were unprepared when the switch was originally scheduled in February. The government, of course, felt the same way, delaying the transition four months.

While the number of unprepared homes has been reduced by three million, CE pros still seem to have opportunities to capitalize on the switch, no matter how important they think it is.

“Given the importance that television plays in the day-to-day life of most people, we expect that the most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely,” says Sara Erichson, President Media Client Services, The Nielsen Company.

Nielsen says homes in the Eastern United States are most prepared for the digital switch, while those in the Western United States are least ready. The Albequerque-Santa Fe market is the most unprepared, with 7.6 percent of homes “completely unready.” All TV stations in the Providence-New Bedford market have already made the digital switch.

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