Search CE Pro






Print  |  Email  |  Comments (0)  |  Share  |  News  |  Follow on Twitter, Facebook, Google+ or RSS

Nielsen: 2.8 Million Homes Unprepared for DTV Transition

Number of unready homes dropped from 5.8 million since transition was delayed.


image
There remain 2.8 million American households (2.5 percent of the TV market) that are unprepared for Friday's DTV transition, according to Nielsen.

Nielsen's final update before the June 12 deadline says the elderly are most prepared, while younger, African American and Hispanic households are most unready.

Nielsen said 5.8 million homes were unprepared when the switch was originally scheduled in February. The government, of course, felt the same way, delaying the transition four months.

While the number of unprepared homes has been reduced by three million, CE pros still seem to have opportunities to capitalize on the switch, no matter how important they think it is.

"Given the importance that television plays in the day-to-day life of most people, we expect that the most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely," says Sara Erichson, President Media Client Services, The Nielsen Company.

Nielsen says homes in the Eastern United States are most prepared for the digital switch, while those in the Western United States are least ready. The Albequerque-Santa Fe market is the most unprepared, with 7.6 percent of homes "completely unready." All TV stations in the Providence-New Bedford market have already made the digital switch.

image




Subscribe to the CE Pro Newsletter

Article Topics

News · Research · CATV · Research · Catv · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

Comments

Post a comment
Name:
Email:
Choose smileys | View comment guidelines
Remember my personal information
Notify me of follow-up comments?

Sponsored Links

  About Us Customer Service Privacy Policy Contact Us Advertise With Us Dealer Services Subscribe Reprints ©2013 CE Pro
  EH Network: Electronic House CE Ideas Store Commercial Integrator ChannelPro ProSoundWeb Church Production Worship Facilities Electronic House Expo Worship Facilities Expo