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Monster Sells ‘Co-Ownership’ Stake to Recording Artist Swizz Beatz

Monster has sold a "co-ownership" stake to Swizz Beatz, a recording artist, record producer, DJ, and fashion designer. Beatz is now a board member and equity investor in Monster.

Swizz Beatz Monster

Recording artist Swizz Beatz (left) and Head Monster Noel Lee after announcing Beatz has purchased a “co-ownership” stake in Monster.

Swizz Beatz, a recording artist, record producer, DJ, and fashion designer, has purchased a “co-ownership” stake in Monster.

Beatz, whose real name is Kasseem David Dean, has become an equity investor in Monster and is now a board member of the privately held San Francisco maker of headphones, cables and other audio gear.

Monster, which created the Beats by Dr. Dre headphone sound, ended its relationship with Beats Electronics at the end of 2012, according to Bloomberg. Beats, which Bloomberg says made up 50 percent of Monster’s revenue, started to design, manufacture and distribute its own products.

“The products that we have planned are revolutionary in technology, sound, and style,” says Head Monster Noel Lee. “We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.”

Adds Lee, “Swizz will advise us on our creative direction, product design and our marketing. We’ll be looking to him to tell us what’s next. He’s the real deal. He doesn’t get involved in something unless he believes in it.”

“Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years,” Beatz says. “They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”

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Article Topics

News · Monster · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

6 Comments (displayed in order by date/time)

Posted by RyanE  on  02/06  at  02:33 PM

This sounds like an SNL sketch:

“Monster goes from Beats to Beatz”.

Posted by pcompton  on  02/06  at  04:28 PM

Not trying to “hate on” Noel Lee, (as much as I’d actually like to).  I’m not certain this is a great idea.  I’m not a fashionista my any sense, but Beats By Dre sold because of Dre.  Nothing more, nothing less.

He’s been around for 30 years, that’s going to garner some respect in an industry that is known for who’s “hot” this week.

So tell me again, Who’s Swizz Beats?  And will he be around by Summer?

Posted by Aaron  on  02/06  at  06:46 PM

Swizz Beatz is an iconic producer in his own right. He became a “super producer” when albums by artists like DMX took off. He is respected for his production, and while he isn’t a rapper, and therefore not as famous as someone like Dr. Dre, he most definitely has the respect of not only the hip hop community but audio nerds as well

Posted by mdonnigan  on  02/07  at  01:55 AM

Swizz Beatz lends his name to companies looking for “help”. He was CEO of Megaupload (the site that the Feds took down), Reebok’s creative director, KidRobot’s brand ambassador and creative designer for Lotus Cars all at the same time.

Read more:

Posted by Dr. Pibb  on  02/17  at  12:09 PM

>has the respect of .... audio nerds as well

No. Monster is a joke; everything they do is B.S. for morons.

Posted by John Nemesh  on  02/19  at  03:56 AM

Funny, Dr. Pibb, I have made lots of money offering my customer Monster products!  Maybe you need to re-evaluate your biases in audio and learn to offer your customers the accessories and cables that will both enhance your customers experience with the gear you sell them, and also be a source of profit for your company!

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