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LCD TV Revenues Up 7% to $4.1B in Q3
LCD sales volume is up 8 percent and revenues up 7 percent to $4.1B in Q3 according to Quixel Research. Sales of 32-inch LCDs lead the way.
As projected, the largest LCD TVs were indeed cheaper and more plentiful and increased sales in Q3, but it was the 32-inch screen size segment that continued to wildly outpace all other segments quarter to quarter.
Quixel Research’s Q3 2011 LCD TV Market Review revealed that 32-inch LCD TV volume was up 39 percent from Q2 2011 to Q3 2011 and also up 8 percent from Q3 2010 to Q3 2011.
The 32-inch segment supported overall growth for the LCD TV category, which increased 13 percent from Q2 2011 to Q3 2011 and 2 percent from Q3 2010 to Q3 2011.
“Undoubtedly the troubled economy was driving the growth of 32-inch LCD TVs, which were already the largest screen size segment, and now represent almost 40 percent of the market in volume,” says Tamaryn Pratt, Quixel Research’s principal. “Because most of the 32-inch volume was in bargain, de-featured product, third quarter growth in other areas like LED and higher resolution models all stalled at best.”
Supported by both the small screen velocity and the increase in the ≥60-inch models, the overall LCD TV category posted a 7 percent increase in revenues from Q2 2011 to Q3 2011 or topped $4.1B in sales for the third quarter. Annually, falling ASPs cratered any hopes for revenue increases and the LCD TV category was down 7 percent from Q3 2010 to Q3 2011.
Quixel Research’s Q3 2011 LCD TV Market Review revealed that 32-inch LCD TV volume was up 39 percent from Q2 2011 to Q3 2011 and also up 8 percent from Q3 2010 to Q3 2011.
The 32-inch segment supported overall growth for the LCD TV category, which increased 13 percent from Q2 2011 to Q3 2011 and 2 percent from Q3 2010 to Q3 2011.
“Undoubtedly the troubled economy was driving the growth of 32-inch LCD TVs, which were already the largest screen size segment, and now represent almost 40 percent of the market in volume,” says Tamaryn Pratt, Quixel Research’s principal. “Because most of the 32-inch volume was in bargain, de-featured product, third quarter growth in other areas like LED and higher resolution models all stalled at best.”
Supported by both the small screen velocity and the increase in the ≥60-inch models, the overall LCD TV category posted a 7 percent increase in revenues from Q2 2011 to Q3 2011 or topped $4.1B in sales for the third quarter. Annually, falling ASPs cratered any hopes for revenue increases and the LCD TV category was down 7 percent from Q3 2010 to Q3 2011.
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About the Author
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.
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