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Geek Squad Takes Over Best Buy’s Home Theater Installs

Consumer electronics and home theater installations now under the Geek Squad brand.


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Stephens believes the consumer electronics industry "is on the precipice of a lot of things."

For example, he is particularly excited about home automation, and likes Geek Squad's current market position, but believes proprietary control systems are problematic.

"They cannot ensure consistency and reliability. Home automation will take an open platform path," he says.

"Geeks will purchase A/V equipment and write their own software. That 'shareware' will be the path for home automation in the future."

Geek Squad's Home Theater Installation Services


Here is just a sampling of some of the services that Best Buy/Geek Squad now offers under the banner "Home Theater Services," more or less in its own words:

In-Home Consultation -- $100



Find out what it takes to make your home entertainment system complete -- before you even make a purchase. If you’ve already purchased your components, no worries. We can still show you the best way to integrate your entire system.

A Home Entertainment Advisor will:
  • Visit your home to discuss your home theater needs and décor style.
  • Design and layout a home theater system within your budget.
  • Assist you with product selection and pricing, if desired.
  • Perform a walk-through of your home to determine feasibility in all installation areas.
  • Point out problematic areas and provide recommendations on how to proceed.
  • Explain the benefits of using Geek Squad for Installation.
  • Provide you with a detailed estimate of work to be performed.
  • Give you a $100 coupon for future home theater purchases $499 and up.
Approximate time commitment: 1 hour

TV & Video Setup -- $150


Have Geek Squad set up your TV and connect it to up to three video components with neatly dressed, exposed wires.*

An Installer will:
  • Conduct a pre-installation site survey upon arrival at your home.
  • Integrate and connect up to three video components (TV, VCR, DVD and/or video game unit; excluding DVR, TiVo, Slingbox or any networked-type video components) in one room.
  • Ensure all wires and cables are neatly dressed.
  • Program the basic functions of your remote control.*
  • Clean up work area.
  • Show you how to use your new equipment.


Approximate time commitment: 1 hour
* No holes will be drilled. Does not include speaker set up or Universal Remote Control programming.

Basic Flat-Panel TV Mounting -- $300


You supply the space, mounting bracket and cables and we'll hang your 33-inch or larger flat-panel TV for you. Plus, we’ll conceal the audio and video cables in between to give you a clean, polished look.

This service does not include connecting components such as DVD players, receivers, CD players, MP3 players etc. If you need this service, please see the other flat-panel mounting services.

An Installer will:
  • Conduct a pre-installation site survey upon arrival at your home.
  • Mount and secure your flat-panel TV to an appropriate wall or cabinet.
  • Connect the TV power cord to an existing AC power outlet by surface mounting only.
  • Connect one audio/video component.
  • Attach and conceal customer-supplied cables from the TV to a single video source component by routing up to 25 feet (non HDMI) of cable through one stud bay in a single standard frame wall.
  • Program your remote control to operate other components, as per factory-set specifications.
  • Clean up work area and remove installation debris.
  • Show you how to use your new flat-panel TV and components.


Not included:
  • TV mount; moving electrical outlets (we recommend you have this done prior to installation); additional holes; any custom wiring beyond TV to tuner wiring; speaker mounting on-wall or in-wall; universal-type learning remote programming.


Approximate time commitment: 2.5 hours

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Article Topics

News · Big-Box Retailers · Big-box Retailers · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

10 Comments (displayed in order by date/time)

Posted by Shawn Smith  on  03/25  at  07:28 AM

What does this mean for the Magnolia Home Theater® group at Best Buy?

Posted by Shawn Smith  on  03/25  at  07:29 AM

Can Best Buy last new construction installation business longer then CompUSA and Circuit City?

Posted by Lee Distad  on  03/25  at  07:56 AM

If I can speak somewhat irreverantly, despite what Best Buy’s marketing department wants to communicate about Geek Squad’s commitment to diversity in their employment practices, what percentage of Geek Squad’s installer force are serious, determined looking minority women (with great hair), like the one pictured?

I’m all for diversity, sure, but I have trouble reconciling the image they’re presenting with my perceptions about the Geek Squad.

Posted by kevin  on  03/25  at  08:00 AM

I just fixed a mess best buy did in a house yesterday. there installers couldn’t even fish a simple wall for rears. they ran the fronts in a hvac   duct. the tv wires also were in hvac return. Custom shops have nothing to fear.

Posted by audioandnetartist  on  03/25  at  08:15 AM

we are from Puerto Rico can you do a research of how is going to be in PR, we have other facts as concrete walls thats a challenge and knowledge of costumers wish is extremely different based on systems and design, we have to deal with those guys do that we are 100x35 island huu,

Posted by Shawn Smith  on  03/25  at  10:03 AM

I bet they didn’t run “plenum” rated cables through the HVAC ducts.  They probably didn’t even run CL (in-wall) rated cables.

Posted by audioandnetartist  on  03/25  at  10:30 AM

I went to best buy store in PR, see whats the deal and i saw a mini theater with av furniture and seatings they don’t run in wall rated cables, dint see neither do a nice neat cable termination in their wall that use datacomm wish you have to drill in case of concrete wall and place metal box, i think that the services here in PR will have to much develop due to challenges

Posted by Danny  on  03/25  at  03:54 PM

I was told from a friend that he saw on the news about turning down the voltage from your TV. I own a 60” Sony Vega and a Sony Bravia 42”. He mentioned anything over 30” pulled a lot of voltage and Geek Squad could help me with this, true or not?

Posted by Robert Archer  on  03/26  at  05:14 AM

You can’t “turn” the voltage down on a TV. Televisions have power supplies that can handle variations in voltages, but these voltage swings aren’t healthy for any electronic devices. Voltage regulators/power conditioners/surge protectors help to correct these problems and Best Buy and Geek Squad offer these products.
Large CRT TVs and plasmas do draw more current than LCD TVs and because of the growing green trend many people are opting to buy LCDs because they can save electricity.
The only devices that I know that can consistently handle under voltages are tube-based guitar amps. Products like variacs attenuate the voltages to the amp. Eddie Van Halen created his “brown” sound by running a variac with his amps to create under voltages.

Posted by Lee Distad  on  03/26  at  05:28 AM

Robert Archer is dead on in his answer.  The news report on “turning down the voltage” was at best a misinterpretation of the need to scale back the brightness on a new set, or at worst, the sort of well meaning but completely fictitious nonsense put forward by a badly trained kid at a big box store.  If the latter, it would rival the advice I was given by a clerk when I was doing a secret shop that I would have to have the plasma in my set “recharged” every year or so, much like a fire extinguisher.  I still laugh about that, years later.

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