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Former X10 President Gerald Rooks Joins Greenwave Reality
Rooks leaves X10 USA after 17 years to join energy management and home automation developer Greenwave Reality.
Gerald Rooks at the International Security Conference (ISC) in 2001, shortly after the launch of X10 Pro.
Gerald Rooks has left X10 USA, where for 17 years he served various roles including president. He is probably best known for launching X10 Pro in the late 1990s to serve the channel with X10 products and services.
He has joined Greenwave Reality as VP Sales & Business Development - Americas. Greenwave is best known for its energy management platforms, but the company also offers an entire suite of lighting controls, remote home monitoring and other smart home solutions. It was founded by Martin Manniche, former CTO at Cisco Systems’ Consumer Business Group, where he headed the Cisco Connected Home initiative.
Rooks started with X10 in 1995 after working at DSC Security and Napco Security.
We reported on the impending demise of X10 last year, citing sources that said the company would cease to develop products based on its pioneering powerline-based automation technology.
The company was looking to reinvent itself as an online distributor of home-technology products.
He has joined Greenwave Reality as VP Sales & Business Development - Americas. Greenwave is best known for its energy management platforms, but the company also offers an entire suite of lighting controls, remote home monitoring and other smart home solutions. It was founded by Martin Manniche, former CTO at Cisco Systems’ Consumer Business Group, where he headed the Cisco Connected Home initiative.
Rooks started with X10 in 1995 after working at DSC Security and Napco Security.
We reported on the impending demise of X10 last year, citing sources that said the company would cease to develop products based on its pioneering powerline-based automation technology.
The company was looking to reinvent itself as an online distributor of home-technology products.
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Article Topics
News · Home Automation and Control · Control Systems · Security · Energy Management · X10 · Greenwave Reality ·About the Author
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.
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