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Home Automation & Control

Former X10 President Gerald Rooks Joins Greenwave Reality

Rooks leaves X10 USA after 17 years to join energy management and home automation developer Greenwave Reality.


Gerald Rooks at the International Security Conference (ISC) in 2001, shortly after the launch of X10 Pro.

Gerald Rooks has left X10 USA, where for 17 years he served various roles including president. He is probably best known for launching X10 Pro in the late 1990s to serve the channel with X10 products and services.

He has joined Greenwave Reality as VP Sales & Business Development - Americas. Greenwave is best known for its energy management platforms, but the company also offers an entire suite of lighting controls, remote home monitoring and other smart home solutions. It was founded by Martin Manniche, former CTO at Cisco Systems’ Consumer Business Group, where he headed the Cisco Connected Home initiative.

Rooks started with X10 in 1995 after working at DSC Security and Napco Security.

We reported on the impending demise of X10 last year, citing sources that said the company would cease to develop products based on its pioneering powerline-based automation technology.

The company was looking to reinvent itself as an online distributor of home-technology products.

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Article Topics

News · Home Automation and Control · Control Systems · Security · Energy Management · X10 · Greenwave Reality · All topics

About the Author

Julie Jacobson, Co-Founder, EH Publishing / Editor-at-large, CE Pro
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Follow her on Twitter @juliejacobson. [More by Julie Jacobson]


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