D-Tools University: Despite Bad Economy, Dealers Invest in Better Business Practices

With a recession going on, it may seem like a strange time to invest in company processes. But 75 dealers paid $999 each to participate in the three-day D-Tools University (DTU) last week in Atlanta. Plus airfare. Plus hotel.

That's on top of the cost of D-Tools' design, project management and proposal software for systems integrators.

The company's flagship SI5 software starts at $4,500 for a single user, plus a monthly maintenance fee of $150. (CORRECTION: $4,500 to buy SI5 outright; $2,900 + $150/month with a plan. A stripped down version called Estimator is available for $999.)

So is today really the time for home systems integrators to fork out that kind of money, when they're watching their cash flow dry up?

"I think some of them [dealers] are hard pressed just to pay their bills," says DTU attendee Michael Pope, president of Medina, Ohio-based Audio Video Interiors (AVI). "But people who make the investment now will be around in a couple of years."

Like other dealers who attended DTU, Pope says his company is "taking advantage of the slow-down" in the economy by focusing on company processes.

Now more than ever, he says, "It's really important that our company get more efficient. … We have five databases right now."

He explains that D-Tools software, which AVI is just starting to utilize, can help the company become more streamlined when it comes to proposals, inventory, scheduling, and project management.

Still, D-Tools isn't cheap, and implementing the software is "a big, big deal," Pope says.

Not so, says D-Tools VP of marketing Tim Bigoness. "The myth that D-Tools is expensive and hard to implement is just that – a myth," he says. "The cost of the software is not that much for a platform that will help your business."

Investment Pays for Itself

Bigoness tells story after story of dealers who saved time and collected more money after using D-Tools.

One dealer, he says, "realized he left 15% on the table" after he re-ran a project with D-Tools.

With the software, integrators can more accurately estimate labor and ensure they recoup the cost of every little cable and connector that could otherwise be forgotten in the proposal process.

The strong attendance at this year's DTU – which included tracks for both beginner and advanced users – was not a big surprise to Bigoness.

In the past, he says, dealers have claimed, "'I don't have the time. Now, I've got the time.'"

Jeannette Howe, executive director of the buying group Specialty Electronics Nationwide – and presenter at DTU -- says her organization is "encouraging dealers to expand efficiency."

That includes improving company processes as well as taking advantage of online training.

For example, she says, "If you're not doing lighting, get one of your employees to go online and take an eight-hour course."

For its part, SEN teams with the training firm Bedrock Learning for online education.


Consultants Kevin Mikelonis and Sam Cavitt, who spoke at DTU, provide design, documentation and training for home systems integrators