Best Demo Ever: Truck Rolls Over $90,000 Titan Projector from DP

4x4 rolls over Titan Super Quad projector from Digital Projection and it keeps on playing ‘Cloudy with a Chance of Meatballs.’


DP's metal-encased Titan Super Quad projector survives 4x4 rollover.
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Digital Projection created the 20,000-lumen Titan Super Quad digital projector—on display this week at ISE 2013—out of steel.

“Most of the others are made of plastic,” says Nick Cottiss, international sales and marketing director for DP.

How could they get the projector’s durability across?

Why not drive a truck over it?

But of course!

The gang wasn’t 100-percent confident that the $90,000 projector would survive, so the first test run was performed on an empty chassis. No problem. Next, they submitted a complete projector – a non-working early prototype – to the test.  Survived again.

In the end, they were ready to run Cottiss’s own 3-tonne (3.3 US ton) truck over the beast, while a movie was playing – specifically a DVD of “Cloudy with a Chance of Meatballs.”

There was no special meaning behind that video, says Cottiss: “It was at the top of the DVD stack.”

It was important to do the demo with a movie playing, he says, because “we had to prove not just that it would survive but that it would survive undamaged.”

It did. Six times.

Cottiss says they had to bolt the projector to the ground to keep it stationary. Other than that, there was no hanky panky in the demo, which is playing on numerous screens in the Digital Projection booth at ISE.

How was Cottiss so lucky to be selected as the driver? In this video, he explains why his truck was picked (the demo reel follows).

Nick Cottiss, Digital Projection, describes why his truck was picked to roll over DP Titan Super Quad

Demo: Digital Projection rolls 4-tonne truck over DP Titan Super Quad



  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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