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Battle Continues Over California TV Restrictions

CEA claims proposed restrictions would cost California residents money, while the CEC claims the restrictions could save millions.


"From a consumer perspective, the average 42-inch screen would realize hundreds of dollars in energy savings [over the lifetime of the product]," said Harinder Singh of the CEC.

"HDTVs are rapidly becoming the Hummers of the home. It's high time that the state of California take on the Fred Flintstones of the television industry," said Bernadette Del Chiaro of the non-profit group Environment California, speaking in favor of the proposal.

CEA spokesperson Doug Johnson called the CEC's data on energy savings "flawed," "out-of date," and "grossly overestimated."

The CEA contends that CEC data used in developing the regulations came from a survey of TVs conducted before the current Energy Star 3.0 specification went into effect, and that 1,200 TVs now meet the voluntary standard. The EPA has since approved more stringent Energy Star 4.0 and 5.0 standards due to the large number of TVs that presently qualify.

The crux of the CEA argument is that the sales restrictions will stifle innovation.

Seth Greenstein of the law firm Constantine Cannon, speaking on behalf of the CEA, said plasma-based and LCD TVs would have never been developed had such sales restrictions been in place. "With voluntary compliance, manufacturers can meet the standards over time," he said. "By allowing it to proceed as a voluntary program, we can achieve those energy savings. It's not going to happen by regulation that says you can't bring a product to market if it doesn't meet these standards. It's not going to work."

"Product development requires flexibility, not regulation," Johnson told the CEC. "There is a better way to achieve energy reduction."

A CEC member said the commission has repeatedly asked the CEA to provide data to support its claims that voluntary energy-efficiency initiatives can lead to more energy savings, but has received none. The CEC also chided the CEA's "seemingly contradictory" statements in saying TVs can meet voluntary Energy Star standards quickly, but cannot meet the CEC's less stringent energy-efficiency levels.

"These contradictory statements are not data," the CEC said.

The CEA promised to submit data to the CEC by the November 2 deadline. A hearing on on the possible adoption of the proposed restrictions will be held Nov. 4.

California TV Ban
 
California TV Ban Even Worse Than We Thought
The California Energy Commission's ruling treats all TVs the same, regardless of the application. California retailers will suffer.
California Passes Ban on Inefficient TVs
The California Energy Commission votes 5-0 to approve the nation's first efficiency regulations for TVs up to 58 inches. Stricter standards take effect Jan. 1, 2011.
CEA Reacts to California TV Ban
"CEA is extremely disappointed in the CEC's decision to regulate TV energy use. Simply put, this is bad policy - dangerous for the California economy, dangerous for technology innovation and dangerous for consumer freedom."
Discuss: Your Thoughts on the California TV Ban
If you're a California-based CE pro, how will this impact your business? If you're not based in California, do you even care?
Battle Continues Over California TV Restrictions
CEA claims proposed restrictions would cost California residents money, while the CEC claims the restrictions could save millions.
Proposed California TV Ban Omits Big-Screen TVs
California Energy Commission, for now, will not propose restricting the sale of big-screen TVs that don't meet energy efficiency standards.
Blog: Help Fight California's TV Ban
Integrators across the country need to rally to fight a proposed regulation that would ban the sale of big-screen TVs in California.
California Could Ban Big TVs in Next 2 Months
The new regulations, if passed, would effectively ban the sale of 100 percent of plasmas over 60 inches.
California Drafting Strict TV Energy Laws
California is drafting legislation that will restrict the sale of certain power-zapping plasmas and LCDs in the state starting in 2011.
 


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About the Author

Steven Castle is a writer, editor, and humorist who recently completed Filthy Rich Things, a savage satire on our thirst for success and wealth. He is Electronic House's senior editor and co-founder of GreenTech Advocates.

5 Comments (displayed in order by date/time)

Posted by WrightTechDave  on  10/14  at  02:11 PM

This is getting pretty heated, can not wait to see how this turns out.  While I agree with cutting energy costs, I do not agree with CAs method of purposing mandates before the technology is ready.  That is just wrong and is what the CEA is saying, CA needs to listen and perhaps move the date or lower the standards.

It appears that they are trying to be fair with a rating under the Energy Star one, and excluding 58 inches or bigger.  However,  the sets that would be included would cause the economic issues as the CEA is saying.

If this goes into CAs favor and the restrictions go through, what is stop other states or even the government from imposing the same restrictions before the technology is ready??

I guess for now we will just need to wait and see..

Posted by Bruce  on  10/16  at  10:18 AM

A LED DLP set consumes half as much power as a plasma set. If everyone in California upgrades their CRT TV’s to a plasma the state needs to have more power plants built and more transmission lines strong across the state. This is great is you want to promote global warming and air pollution but down right silly at a time when people are replacing tugnsten bulbs with CFL lamps and trying to make wiser use of available resources. CEDIA and CEpro should be encouraging installers to direct their customers toward solutions that provide performance with minimal impact on the environment and future generations. And to not do so when there are perfectly viable solutions available at equal cost is indefensible. On another note, I had occasion last month to visit my local TV repair shop and saw that they had dozens of plasma units waiting to be repaired, and only plasma units. Heat and electronics don’t mix in case that is news to anyone. So encouraging customers to buy plasma and do unnecessary environmental damage, and possible necessitate more power plants and more power lines and more likelihood that they will be needing to haul their set down to the shop for repair (or worse, ending up in a landfill), if not really providing good customer service.

Posted by JoePhillips  on  10/16  at  11:47 AM

Maybe I am missing something, but if I am going to buy a new TV, and one uses less energy than another, why should that choice be made by somebody other than me, the purchaser?

Posted by WrightTechDave  on  10/16  at  12:01 PM

The issue here is not about preventing the need for more power plants, saving the enviroment or saving money on producing power for customers, it is about a state mandating something without making sure that the result is acheiveable.

Additionally, will there be restrictions on other energy consuming products as well??

Will they be putting a limit on the power consumed by appliances??

Will they request that customers replace their existing high energy consuming products??

Will customers be limited to the amount of appliances that they can have in the home??

Where willl it end??

Going green and convincing customers to go green is something that we all should do, but it should be us and not the government at any level.  This is especially true based on the current technology which limits the amount of units that can be sold that meet the requirements.  There is also the cost of revenue to integrations dealers, lost jobs to integrators and manufacturers in CA.

I am all for going green, but if the result is a negative impact on an already failing economy, then I say we need to work it out and verify that the resut is acheiveable..

Posted by John  on  10/19  at  09:22 PM

I absolutely detest government intervention in the free market system. In most cases, it always ends up making things worse.

However, I call BS on this knee-jerk reaction of “we can’t do it because the technology isn’t there”!

Vizio seems to think the technology is there, and I’m sure this ban will light a fire under everyone to fast-track energy-saving features.

Come on, they’re already excluding sets larger than 58”!

I don’t think any of the LCD manufacturers are going to have much trouble meeting these requirements. It’s mainly the energy-hogging plasmas that are going to be hurt. Well, if you really want the “better picture” of a plasma, just buy one that’s larger than 58”. I’m sure you’ll be seeing them if this passes.

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