Azione Unlimited Announces First 23 Brands

Azione Unlimited (AU), the new buying group for custom retailers and integrators led by Richard Glikes, has announced its first 23 brands.

Another five video manufacturers are available to dealer members through distribution partnerships. More programs are in discussion and will be solidified prior to the beginning of the Japanese fiscal year April 1.

Brands include Sonance, Revel, Canton, Monitor Audio, JL Audio, Integra, Stewart, Epson, Digital Projection, IC Realtime, Lexicon, SurgeX, Perfect Path, Salamander Designs, Certified Cyber Solutions, Liberty Wire & Cable, URC, LG, Sharp, Samsung, Panasonic, Panasonic Professional and JBL Synthesis.

To announce the first vendors in the group, Glikes and friends shot an Oscar-like YouTube video to introduce the new vendor members in a theatrical way.



Unlike other buying groups, vendor members and dealer members will serve on the Advisory Board. Three vendor executives and two dealer principals have already been chosen as Founders. The remaining two vendor board positions and four dealer founders will be unveiled within the next two weeks.

Glikes says the buying group "stands for something more than 'a deal.'. We will be as much an 'education group' as we are a buying group. Sharing execution excellence in free member meetings, exceptional marketing, and aiding in vendor relationships are part of our value proposition that I believe will over the next year catapult us to the preeminent position. We are now accepting members with a goal of having 150 by year end.”