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AVAD, Onkyo, Atlantic Tech and JVC Shine with Demo Alley Awards

A virtually naked, albeit computer generated, Angelina Jolie almost single-handedly makes AVAD EHX Fall’s big winner.


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The Demo Alley Awards were unveiled at EHX Fall, with AVAD's booth taking home Most Informative Audio Demo and Most Informative Video Demo.

A fixture at the EHX shows, Demo Alley is an area in which manufacturers or groups of manufacturers compete to offer attending dealers the most dazzling product demonstrations. A panel of CE Pro editors and EHX staff choose winners in several categories.

Following are the EHX Fall 2008 Demo Alley Award winners:

Best Audio Demo Experience: Onkyo, Atlantic Technology, Dolby, Draper and Mitsubishi

Using a traditional home theater setting complete with risers, this room treated integrators to transcendent sonic demo. Through an Onkyo 906 receiver and full array of Atlantic Technology speakers, the group blasted a remixed version of Beatles’ “Day in the Life.”

The intricate details of the song were never so pronounced. Meanwhile, the total price of the components in the room falls under $20,000.

Best Video Demo Experience: JVC

There were no bells or whistles in this room, just really compelling video. There were two demos -- one with a DLA-R52 Reference Series D-ILA projector and another with a DLA-R420 HD home theater D-ILA projector.

JVC used a Blu-ray discs with loops of film previous. A company attendant said the material was chosen to showcase the projectors’ incredible contrast ratio.

Most Entertaining Presentation: Lifeware

This may be the upset of the year. Lifeware, essentially a control platform, out entertains its audio/video counterparts. The company did a great job of walking integrators through use of a Lifeware control system. It also showed how quickly and easily it’s possible to make programming adjustments.

Most Informative Audio Demo: AVAD, Atlantic Technology, JVC, Marantz, Panasonic, Philips

This room let the audio products do the talking. It was Marantz THX-certified separates and Atlantic Technology speakers making all the noise in perhaps the most popular demo alley room.

Most Informative Video Demo: AVAD, Atlantic Technology, JVC, Marantz, Panasonic, Philips

The Demo Alley judges have very few rules. One rule, however, is that whenever a demo includes a virtually naked Angelina Jolie in 3D, even if she’s actually computer-generated, that room wins an award. This room also included Panasonic’s famed 103-inch plasma.

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Article Topics

News · Demo · EHX Fall · Demo · All topics

About the Author

Tom LeBlanc, Senior Writer/Technology Editor, CE Pro
Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Follow him on Twitter @leblanctom.

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