1 Million Consumers Dump Cable for Netflix, Hulu
A new report says that more people are directing entertainment funds to the likes of Netflix, Hulu and iTunes.
People apparently weren’t all that mad at Netflix for raising its prices last year.
The Convergence Consulting Group (via Entertainment Weekly) reports that about one million people dropped cable and satellite services in 2011 and turned to Netflix, Hulu and iTunes for their content.
The report says 2.7 million U.S subscribers have said goodbye to cable and satellite services over the past three years. However, a million of those were just in 2011. The CCG says that 900,000 more will follow this year.
Of course, that’s just a drop in the bucket compared to how many people are still paying. EW says that cable and satellite companies still have a combined 100 million subscribers.
Have you cut the cable cord or helped a client do so?
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