Buying Group Azione Unlimited to Offer Planar Products

Planar, a global manufacturer of visualization technology, has announced a partnership with Azione Unlimited, The Smart Home Association for custom integrators and manufacturers in the United States and Canada.

As a new vendor, Planar will provide products and installation services that are designed to help enrich environments and transform viewing experiences for Azione’s buying group of custom installers. 

“Planar is delighted to be teaming up with Azione,” says executive vice president Adam Schmidt.

“Azione includes many of the finest, most reputable integrators in North America, making Azione the perfect partner to help us extend reach of our cutting-edge Planar Lifestyle Displays. This is an exciting step in our journey to enrich more luxury spaces with fine pitch LED technology and we’re honored to share these one-of-a-kind offerings with their impressive roster of dealer members.”

Through the partnership, Azione members will have access to the new Planar Lifestyle Displays. The family includes the Luxe MicroLED and Luxe large-scale LED displays, which are designed to support large indoor spaces and feature the highest resolutions for outstanding video performance while seamlessly integrating with architectural elements and complementing décor.

The partnership combines Planar’s display solutions, superior service and leadership with Azione’s premier group of vendor and dealer members, who specialize in custom integration and are united by Azione’s ambition to achieve greater levels of prosperity, technical acumen and sophistication.

The Lifestyle Displays are offered with Planar Elite Technical Services, Installation and Commissioning, which includes the installation and fine-tuning of displays to ensure imagery looks its best in each environment.  

“Having respected Planar as a global leader and innovator commercially for decades, we’re extremely pleased that Azione Unlimited has been chosen as a premier buying partner for Planar in the luxury lifestyle space,” adds Richard Glikes, president of Azione Unlimited.

“Planar’s outstanding video walls and displays provide integrators with new solutions for clients’ media rooms, offices, entertainment and beyond. Azione members will have access to Planar’s suite of engineering and labor solutions, enabling the dealer to generate more profit without tying up resources.”

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