Study: Home Remodeling Spending Continues to Rise

Harvard LIRA study shows 2.2% growth in Q3 of 2020, and predicts 4.1% upwing for Q1 2021, with $338 billion spent on home upgrades.

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Study: Home Remodeling Spending Continues to Rise

The Harvard Joint Center for Housing Studies predicts continued growth in home remodeling spending into 2021.

There more good news for integrators on the home remodeling front. Spending on home upgrades continues to rise steadily and moderate gains are predicted to continue into the first part of 2021 before softening in Q3 2021, reversing an earlier prediction that remodeling spending would slow dramatically due to the pandemic.

That is the word from the latest Leading Indicator of Remodeling Activity (LIRA) study from the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University. According to the study, initial concerns of a possible pandemic-induced downturn have largely dissipated.

“With greater clarity about the pandemic’s impact on the U.S. economy and given the surprising resilience of housing markets, the Remodeling Futures Program is no longer providing a downside range for its home remodeling outlook,” says Harvard in a press release. For integrators, this means continued tech upgrades for clients in existing homes.

“Annual expenditures for renovation and repair of the owner-occupied housing stock are expected to rise from about $332 billion today to $337 billion by the latter half of 2021.”

— Abbe Will, Associate Project Director in the Remodeling Futures Program at the Center

The LIRA’s standard methodology projects annual growth in renovation and repair spending of 4.1% by the first quarter of 2021 with gains softening to 1.7% by the third quarter. 

“The remodeling market is bouncing back from the initial shocks caused by the pandemic, as homeowners continue to spend significant time in their home and are adapting it for work, school, and leisure,” says Chris Herbert, Managing Director of the Joint Center for Housing Studies. “The surge in DIY and small project activity is lifting the remodeling market, but it remains to be seen if the strong sales market this summer translates into larger improvements that would drive even stronger growth in the coming quarters.”

“Annual expenditures for renovation and repair of the owner-occupied housing stock are expected to rise from about $332 billion today to $337 billion by the latter half of 2021,” says Abbe Will, Associate Project Director in the Remodeling Futures Program at the Center.

“While a softening of growth is projected in 2021, recent strengthening of home prices and sales activity—including second home purchases—could provide further boosts to remodeling and repair next year.” 

The Leading Indicator of Remodeling Activity (LIRA) provides a short-term outlook of national home improvement and repair spending to owner-occupied homes. The indicator, measured as an annual rate-of-change of its components, is designed to project the annual rate of change in spending for the current quarter and subsequent four quarters, and is intended to help identify future turning points in the business cycle of the home improvement and repair industry. Originally developed in 2007, the LIRA was re-benchmarked in April 2016 to a broader market measure based on the biennial American Housing Survey.

The LIRA is released by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University in the third week after each quarter’s closing. The next LIRA release date is January 21, 2021.