Press Release

Core Brands Extends Collaboration with Gary Sinise Foundation R.I.S.E Program

Specially adapted custom smart homes for American military personnel


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Core Brands combines innovative connected technology platforms with iconic brands to deliver a portfolio of control, audio, power management and video distribution solutions...
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  Core Brands Company Info
November 10, 2015

PETALUMA, CALIFORNIA – Core Brands, a Nortek, Inc. company (Nasdaq: NTK) and a leader in home entertainment and control technology solutions, today announced the extension of its current collaboration with Gary Sinise Foundation and its R.I.S.E. program. The program builds specially adapted custom Smart Homes, anchored by ELAN control and automation systems, for American military personnel who have made extreme sacrifices for their country. The extended agreement provides the R.I.S.E. program with control, audio and power management solutions for additional Smart Homes to be built through 2016, many of which include solutions from other Nortek companies.

We are particularly grateful to the elite team of Core Brands integrators who are outfitting these homes with ELAN control systems supported by our power and audio brands.
— Core Brands President
Joe Roberts

“The team at Core Brands is honored to be supporting the Sinise Foundation’s R.I.S.E. program,” Core Brands President Joe Roberts said today. “We are particularly grateful to the elite team of Core Brands integrators who are outfitting these homes with ELAN control systems supported by our power and audio brands. These homes make a significant addition to the independence and mobility of these brave Americans who have sacrificed so much, and we look forward to working on many more homes with Gary Sinise Foundation.”

[Gary Sinise Foundation Logo] An ELAN entertainment and control system is at the heart of each smart home, integrating and controlling climate, security, audio/video and other subsystems to provide maximum comfort and convenience to the veterans and their families. The homes include audio solutions from SpeakerCraft, Niles or Sunfire, plus power protection and conditioning by Panamax and Furman—all from Core Brands. According to Roberts, additional products and solutions have been donated to these smart homes by Core Brands’ Nortek sister companies OmniMount and Nortek Security & Control.

R.I.S.E. was established to provide wounded heroes and their families with the necessary resources to overcome their new life challenges. Whether providing home modifications, adapted vehicles, wheelchairs/trackchairs or constructing new specially adapted custom Smart Homes, the Gary Sinise Foundation is committed to helping wounded veterans increase their mobility and reclaim their self-reliance.

“Home is more than a house. It’s literally where we take comfort from the world,” explained Executive Director of Gary Sinise Foundation, Judith Otter. “The contribution being made by Core Brands will help to put 21st century smart home technology at the fingertips of some of the bravest Americans to have ever answered the nation’s call to serve.”

In this video, Gary Sinise thanks the ELAN integrators who install the technology in these Smart Homes.

About Gary Sinise Foundation
Gary Sinise Foundation honors America’s defenders, veterans, first responders, their families and those in need. Through its R.I.S.E. (Restoring Independence Supporting Empowerment) program, specially adapted Smart Homes are being constructed for severely wounded veterans nationwide. Each one-of-a-kind home is customized to ease the everyday burdens of a wounded hero, their family and caregivers. Other programs include Relief & Resiliency Outreach, Invincible Spirit Festivals, the Lt. Dan Band, Arts & Entertainment Outreach, Serving Heroes, and First Responders Outreach. Its latest program, Soaring Valor, is sending WWII veterans to The National WWII Museum and documenting their first-hand accounts of the war. For more information, please visit GarySiniseFoundation.org.

About Core Brands
Headquartered in Petaluma, California Core Brands is a division of the Nortek Technology Solutions Segment (http://www.nortek-inc.com). Core Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes ATON, BlueBOLT, ELAN, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech, brands. Core Brands has more than 190 years of combined experience in the residential, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.



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