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Venturer HD DVD Player Set to Launch December 29

Player will come with copies of "Hulk" and "Troy" on HD DVD, as well as an HDMI cable.


Venturer’s SHD7001 HD DVD player will be available through on December 29.

For some time now, we've heard about a cheap HD DVD player from Venturer set to "change the format war."

While we don't yet know the price -- it won't be announced until the end of December -- we know that the SHD7001, a 1080i player, will be available exclusively via the UK's QVC TV Home Shopping Channel on December 29th.

The player will also be available on, where presumably US consumers will be able to purchase it.

The SHD7001 will come with copies of "Hulk" and "Troy" on HD DVD, as well as an HDMI cable.

"We are very excited about this product launch," says David Rouse, Venturer Sales Director, in a press release. "At last an affordable solution for the many thousands of HDTV owners."

The unit will feature support for Dolby TrueHD and come in a sleek black and silver finish.

While the suspected price of the Venturer player -- at one point linked to a deal with Wal-Mart -- was supposed to be lower than other HD DVD units, the sale of Toshiba's HD-A2 for $98 set the bar for cheap players.

Will Venturer's HD DVD player be the cheapest player available? How much do you think it will cost?

Let us know in a comment below.

Update: SHD7000 Available at

Just minutes after posting this story, it came to our attention that is currently selling the SHD7000, an HD DVD player from Venturer, for $199.98. (Click here to view the product.)

According to the Web site, the unit, also a 1080i player is in stock. is also selling the SHD7000 for $249.99, but says that the item is "arriving in 2 to 6 weeks."

A representative from Venturer says that the SHD7000 is "pretty much the same product" as the SHD7001, "but the SHD7001 is aesthetically better looking," apparently.

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Article Topics

News · Product News · Blu-ray · All topics

21 Comments (displayed in order by date/time)

Posted by Tom  on  11/29  at  11:54 AM

What’s so great about 200 bucks for 1080i.  They can keep this junk.  I don’t think this will be winning any format wars

Posted by Craig Thames  on  11/29  at  12:43 PM

Does the HD DVD player play MPG-2 TS Files?

Posted by soundzilla  on  11/29  at  12:47 PM

Yeah, they lost me at “a 1080i player”...

Posted by Joerger  on  11/29  at  12:58 PM

If you have a 1080p TV and a 1080i player you will still get a 1080p picture.  Just instead of the player doing the deinterlacing your 1080p TV will do it.

My TV is only 1080i so 1080i is just fine for me as well as a lot of the members of the HDTV community who only own 1080i TVs.

The fact is it will be a very cheap player for those looking to jump into HDM.

Posted by blaster5k  on  11/29  at  01:17 PM

I’m surprised people are still so ignorant about the 1080i output.  As was just said, if you have a 1080p display, you’ll still get a 1080p picture out of it with no loss in quality (unless you have junk display with a bad deinterlacer).  It’s just a slightly different processing path.

1080p output:
1080p/24 -> 1080p/60

1080i output:
1080p/24 ->1080i/60 -> 1080p/30

1080i is effectively the same as 1080p, but with 30 frames per second instead of 60.  The source material is only 24 frames per second, so you’re not losing anything.

Posted by Tom  on  11/29  at  02:24 PM

Not ignorant,

I just prefer 1080p24 source right to 1080p24 display.  Therefore, cutting the amount of processing, and displaying at the same frame rate it was shot in.  How good of a de-interlacer do you think this thing has for 200 bucks?

Posted by soundzilla  on  11/29  at  02:36 PM

This simply isn’t true and this misinformation is being spread (I suspect) by HD-DVD enthusiasts to discredit that Blu-ray players are all 1080p.

First, two 540 frames shown rapidly is not identical to a full 1080 frame all at once.

Second, The media on HD-DVD discs is stored progressive. If you believe interlacing a progressive image, only to de-interlacing it again at the display is 100% artifact free you probably also think 128 kbps MP3 files sound no different than original CD Audio. Multiple interlacing and de-interlacing is a compromise and is not going to deliver the best possible picture so I’m left to conclude that defenders of this practice consider it “good enough”. Just like millions of people think iTunes music sounds “good enough”. Having invested in my home theater, I’d rather not make compromises in video just to save $100.

The terms, “effectively the same” and “you’re not losing anything” are both untrue.

Lastly, if 1080i is exactly the same, someone please explain to me why both HD disc formats store content in 1080p and why 1080p is part of the HD spec at all. Interlacing is a compromise designed to fool your eyes into thinking they’re seeing something they’re not. Anyone who tells you otherwise is either trying to justify their own purchase of cheaper equipment, or sell you on spending less like they did.

1080i doesn’t look horrible and is way better than any SD image, but it isn’t 1080p no matter how many times people claim there is no difference.

Posted by Tom  on  11/29  at  02:49 PM

well said soundzilla,  That was my point, you just said it better.  I got a kick out of the 128kbps comment.

Posted by Joerger  on  11/29  at  03:13 PM


To answer your question above, this player doesn’t have a de-interlacer.  Hence the 1080i player.

There is a good article here by Home Theater magazine that puts the 1080i to 1080p conversion in layman’s terms.

As long as your TV deinterlaces properly you will have a 1080p picture.

The fact still remains that this cheap player will be a huge entry point for the average Joe into HDM.  As the average HDTV owner, owns a 1080i set.  So bagging on the player for being 1080i just creates confusion for those people, as this cheaper player is all they need.

Posted by blaster5k  on  11/29  at  03:23 PM

But it’s not true that 1080i is displayed as two 540 line frames.  On a CRT perhaps, but not on any digital display like plasma or LCD.  They can only do progressive scan.  A 1080p LCD has 1920x1080 pixels and everything displayed has be converted to that resolution.

That’s where deinterlacing comes into play (and no, deinterlacing is not performed on the $200 player, it’s done on the TV).  The alternate frames are combined to produce a single full resolution frame.  Artifacts from interlacing are more of a problem if there is movement in between the alternating 540 lines frames.  When source material is at 24 frames per second, artifacts aren’t too unlikely to occur with good processing in the TV.  No review I’ve seen has reported quality issues as a result of this.

“Interlaced” is really just a transport mechanism It makes no sense to store a film as “1080i”.  You want to store the full frames as they are.

I will grant you that 1080p/24 output has the potential to reduce the judder introduced by 3:2 pulldown.  This will be helpful if you have a 120Hz display.  Reviewers have found the benefit from this to be relatively minor though, but for those looking for that extra 5%, you wouldn’t like this player.

For the majority of us who have 60Hz displays, outputting at 1080p/60 instead of 1080i/60 may reduce artifacts if your TV has bad deinterlacing, but in most cases you’re getting the same final image.

If you’ve got money to blow on the “1080p” moniker, then do it.  I won’t tell you not to.  All I’m saying is, for people who are looking for a cost-effective setup that in most cases provides the same quality, I don’t see the harm in a 1080i output.

Posted by Tom  on  11/29  at  04:02 PM

Thanks for the article.  Clears some stuff up.  I see the value of this player if all you have is a 1080i TV.  But a lot of TVs now are 1080p anyway.  I went from a 1080i display (Hitachi) to a 1080p (samsung) and blu-ray player.  When the BR discs are displayed at 1080p24, it simply is the best picture from any set-up I have had.

I guess my main thing was this player will not “change the format war” as I wouldn’t even buy one.  There are many people who this might be good for though.

Posted by Sid  on  11/29  at  05:08 PM


Did you actually read the article?  If not, please go back and try to understand that it is saying that the 1080p sets will display the SAME picture from a 1080i source as it would from a 1080p source.  So your point that a lot of TVs are now 1080p doesn’t do anything but prove their point.

On the 1080p24 point, this is valid.  However, there are VERY few TVs that have the 24fps capability.  A 1080p set does NOT automatically have this feature, thus, the vast majority will not gain any benefit from the 1080p signal.

Posted by Tom  on  11/29  at  05:33 PM


Like the other guy said, if 1080i is displayed “the same” as 1080p then why are the movies stored as 1080p.  They should be displayed the same way they are stored for Max quality.  I mis-spoke about the player interlace thing before, so my bad, but my opinion is and will be, 1080i (de-interlaced) is not as good as a pure 1080p signal.

Posted by soundzilla  on  11/29  at  06:13 PM

The disc is stored in a progressive format. The $200 HAS to de-interlace it if it’s putting it out in 1080i.

Tom, would you say the 1080p native out from your Blu-ray to your 1080p display looks better or about the same as your old 1080i setup?

I’m not trying to create confusion for anyone.
Some people still have dial-up modems. They don’t “need” broadband because it isn’t required to experience the Internet. People don’t “need” 1080p, but they’re not enjoying an identical experience to 1080p when interlacing then de-interlacing an image.

Telling people they are getting the same thing is what’s going to create confusion because 1080i isn’t 1080p just because the numbers are the same, and dial-up isn’t broadband just because they’re both the Internet.
Read the link I posted.

Posted by soundzilla  on  11/29  at  06:19 PM

Sorry, I meant the $200 player HAS to interlace it (not de-interlace).

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