All Articles Tagged Truaudio

CE Pro Editors | 05/21 06:56 AM, 0 Comments

What started out as an idea for selling heavily-discounted TruAudio products has now blossomed into a fun forum for introducing unique products - anything from high-end speakers to banana plugs to nose hair trimmers for installers. Now, hundreds of dealers track daily email updates to jump on the best deals. “It’s been a wild success!” says Bryan Garner, President at TruAudio. Launched in June of last year, the Deep Daily Deal program was an initial effort to offer select TruAudio products on a limited-time, limited-quantity basis at substantially-discounted prices. The… View this story

CE Pro Editors | 05/18 07:49 AM, 0 Comments

The Look of Thin “The thinnest flat screen, when mounted, sticks out from the wall about 1 to 2 inches. Our SLIM soundbar is so thin that it will match up perfectly with the flattest flat screens on the market,” states Kary Wawrzyniak, Vice President of Technical Development. To achieve that thinness, TruAudio used an aluminum extrusion process that gives the SLIM soundbar an excellent surface finish while making it very durable. The SLIM has a sharp, classic look with a skin that is brushed aluminum black. The SLIM also… View this story

Elizabeth Crews | 05/17 10:06 AM, 0 Comments

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Julie Jacobson | 02/15 08:04 AM, 4 Comments

If you love playing guitar, why not be able to enjoy the music in every room of the house? That’s exactly what home systems integrator Joe Whitaker was after when he engineered a “whole-house guitar distribution” system in his St. Charles, Mo., home. Whitaker got the idea while installing a home automation and whole-house A/V system for a client. “I couldn’t help but notice the guitars placed all over the home,” he says. “In the basement were a couple of decent electrics; in the hearth room sat a really nice… View this story

Jason Knott | 09/01 08:04 AM, 7 Comments

It must be a nervous time to be an industry rep. In the past two months, four prominent manufacturers have drastically altered their use of independent reps. AVC Group, Lenbrook, TruAudio and Velodyne have all announced consolidation or elimination of their reps. All of these companies are heavily in the audio category. I am not sure the moves are the fault of reps themselves, but rather a circumstance of the economy. DEALERS ONLY: Please take our one-minute survey on reps (Deadline: Sept. 13) All the reps I am in contact… View this story

Jason Knott | 09/01 06:46 AM, 27 Comments

TruAudio has become the latest manufacturer to change its sales channel strategy, announcing it will eliminate its independent sales reps (except in Southern California) and expand its direct sales channel. The move comes on the heels of several other companies - AVC Group, Velodyne and Lenbrook - also reorganizing or dropping their reps in recent weeks. DEALERS ONLY: Please take our one-minute survey on reps (Deadline: Sept. 13) “If you look at the CEDIA industry, the distribution and sales dynamics have changed dramatically due to technology, competition and economics," says… View this story

CE Pro Editors | 06/03 07:54 AM, 3 Comments

R. Brent Howard, president and founder of TruAudio, has officially stepped down as president of Soundvision Technologies, which houses the brands TruAudio, Forge Racks and FatCat. “This was a hard decision to make, but the timing is right especially since things are running smoothly here,” says Howard, who has been the face of the company in its advertising and industry relations. Day-to-day responsibilities at the Soundvision companies will shift to CEO Ron Davies. UPDATE: W. Bryan Garner, formerly the national sales manager for TruAudio, has been named president. “Over the… View this story

Richard Frank | 03/11 08:57 AM, 2 Comments

While custom-built home entertainment products have been around for decades, the custom installation industry helped sprout the build-to-order (BTO) business model for certain manufacturers. For integrators, the ability to spec one-off products offers: Extreme flexibility when designing a systemGreater customer satisfaction by giving them exactly what they wantAdditional margin versus standard productsLower inventory costsThe BTO model is common to several custom product categories, including projection screens, speakers, flat-screen enhancements, theater chairs and even entire theater builds. Leon Speakers is one manufacturer that actively solicits one-offs, often turning around a BTO… View this story

Robert Archer | 02/10 08:46 AM, 5 Comments

Consumers have sought, for decades, the Holy Grail of sound, encouraged by an endless list of manufacturers promising audio perfection. The reality is that perfect sound is a myth created by the over-zealous audiophile market to drive consumer interest. But it is possible for CE pros to create an audio experience that eliminates some of the inherent problems typically associated with consumer audio. Today, installers have access to the finest speakers ever produced, modern tools and installation aids and educational resources that are backed by countless research projects that have… View this story

Admin | 05/28 01:44 PM,

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