All Articles Tagged Revel

CE Pro Editors | 08/01 06:00 PM, 0 Comments

The Revel Architectural Series is complete family of 21 new models that bring incredible ease-of-installation and an elegant and unobtrusive cosmetic to a product line that offers standard-setting acoustic performance. With 10 in-ceiling and 11 in-wall models to choose from, there is a solution for every need from the jewel-like C540 4” two-way IC to the uncompromising W990 9” three-way IW. The complete series is timbre-matched to Revel’s award-winning in-room loudspeakers allowing for mix-and-match systems. Visit http://www.revel.com for more information. View this story

Robert Archer | 12/16 06:36 AM, 0 Comments

Given the current economic situation, the easy way to approach marketing for most companies is to simply eliminate this hard-to-quantify expenditure from the budget. Brad Smith, president of Audio Video Design (AVD), a Newton, Mass.-based CE Pro 100 custom installation firm, takes the exact opposite approach. He not only is sticking with his company’s marketing plans, he is taking it a step further by aggressively evangelizing his company’s products and services throughout the Greater Boston and New England regions. This past October Smith and his staff held the company’s signature… View this story

Tom LeBlanc | 03/20 07:50 AM, 1 Comment

Gambling analogies spring to mind when thinking about what Harman International is doing — doubling down, upping its ante, putting its money where its mouth is. The makers of Revel, Mark Levinson, Lexicon and JBL Synthesis began talking about an aggressive marketing effort aimed at expanding its client base during the depths of the recession. That’s a gamble. “We did double-down. We saw a huge opportunity and invested in it. We took the opportunity while others retreated,” says Marc Kellom, VP marketing for Harman High-Performance Audio/Video. Harman’s goal was to… View this story