All Articles Tagged Jbl

Tom LeBlanc | 03/20 07:50 AM, 1 Comment

Gambling analogies spring to mind when thinking about what Harman International is doing — doubling down, upping its ante, putting its money where its mouth is. The makers of Revel, Mark Levinson, Lexicon and JBL Synthesis began talking about an aggressive marketing effort aimed at expanding its client base during the depths of the recession. That’s a gamble. “We did double-down. We saw a huge opportunity and invested in it. We took the opportunity while others retreated,” says Marc Kellom, VP marketing for Harman High-Performance Audio/Video. Harman’s goal was to… View this story