All Articles Tagged Fender

Robert Archer | 04/09 06:21 AM, 10 Comments

John Cruz, master builder for the Fender Custom Shop, tore it up on stage with the CE Pro All Star Band, and turned heads with the reissue 1963 Fender Stratocaster he built. Custom installers that attended the EHX show’s CE Pro All-Star Band concert on March 25 were treated to a night of fun rock-and-roll, supercharged by the musical prowess of the veteran music industry pro. Cruz, a master guitar builder for the Fender Musical Instruments Corporation Custom Shop division, has been a guitar player for decades and a Fender… View this story

Robert Archer | 04/09 04:28 AM, 0 Comments

One of the most competitive categories within the custom and specialty electronics market is power conditioning. Wanting to gain some attention for itself at the just completed EHX Spring 2010 show in Orlando, the Atlanta-based power conditioning company Innovolt decided it would mount an aggressive marketing campaign that would bring attention to its product line. With support from the EHX show staff, Tom Fritschi, regional sales manager for Innovolt, enlisted the help of his friend John Cruz, master builder for the Fender Custom Shop, and devised a promotion that leveraged… View this story

Tom LeBlanc | 03/29 07:04 AM, 0 Comments

For the audience, attending the EHX CE Pro All-Star Band concert during EHX Spring 2010 in Orlando, Fla. was a can’t-lose situation. If the performance flopped, it still would have been entertaining since the band is made up of regular CE industry professionals — amateurs who happen to love performing music. If their performance rocked, well, then they were in for a good show. They definitely didn’t flop and definitely rocked. The show went off without a hitch and the band simply sounded great, covering dozens of class rock staples.… View this story

Robert Archer | 02/24 04:18 AM,

Many people know the Fender name for its iconic products like the Stratocaster and Jazz Bass, but the company also offers a complete line of sound reinforcement products too. The company's flagship Passport 500 Pro PA system is a turnkey product that includes a newly redesigned mixer layout, a new reverb function that is said to sound more natural than the previous version and speaker enclosures that incorporate 35mm stand sockets for easy setup. Fender says the new Passport 500 Pro is also several pounds lighter than the previous version… View this story