Sonos Super Bowl Commmercial: A Big Break for Wireless Audio
Sonos took a huge financial risk for a young company by advertising during the Super Bowl, showing consumers how they can deliver music throughout a home without wires.
Sonos aggressively entered the world of Super Bowl advertising, which is dominated by Budweiser, Doritos, Chrysler and Pepsi.
Despite having a much smaller wallet, Sonos ponied up an estimated $4 million for a 30-second ad to introduce the world to wireless whole-house audio. Taking part in the largest platform in American professional sports, and the advertising industry’s marquee event, Sonos answered pundits’ questions about how it would respond to the challenge of companies such as Bose, Samsung and others entering a category it single-handedly developed.
Sonos showed the world how they can entertain themselves without a major investment in wiring their homes for bulky audio gear, while delivering valuable leads to dealers that are seeking to grow their businesses.
By advertising during Super Bowl XLVIII between the Denver Broncos and now world champion Seattle Seahawks, Sonos demonstrated to dealers how much it values its position as a market leader and showed an estimated 70 percent of American homes that they don’t need to completely remodel their homes to stream audio throughout their homes.
Who knows, maybe in 10 years Sonos’ ad will be looked at as fondly as Apple’s groundbreaking 1984 ad that introduced the world to its MacIntosh computer. Even if it doesn’t have that kind of impact, Sonos’ ad is a huge step in the right direction for an industry that’s been looking for a break since the government declared the recession was over a couple of years ago.